There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year.
These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays.
But what about those holidays in between, the “fun holidays”?
These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way 🍩) and National Pet Day.
Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers?
Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three “fun holidays” stood out to me:
- Leap Day (Feb 29)
- Pi Day (March 14)
- April Fools Day (April 1)
I wondered, how many brands would take advantage of Leap Day as it only happens once every four years? Or April Fools Day (that maybe we wish didn’t come every year…), as an opportunity to catch my eye in a very busy inbox.
So I dug into my inbox to pinpoint some of my favorite trends I saw with these holidays and how brands were celebrating them. In this blog post, I’ve shared a few of my favorites, and suggest ways marketers can make the most of these opportunities to engage subscribers.