The world of social media (Facebook, X, Instagram, LinkedIn, TikTok, etc.) has gone a bit mad (or madder!) in the last few months. As a small business owner, you need to evaluate your goals and expectations for social media.
B2C or B2B Companies
B2C firms (selling to consumers) have a greater need of social media because your audience is on multiple platforms and is used to researching and shopping online.
B2B firms (selling to businesses) have less of a need – probably. People use the platforms to verify your identity and credibility. But rarely to buy a product or service.
Set Reasonable Goals
Look first at your target audience. Which platform(s) are they on? (Ask me for user stats if you need them.) If you’re trying to connect with older adults with more disposable income posting educational articles on TikTok is not going to help you. They’re looking for funny animal videos.
Consider what your audience is expecting from your type of business. No one is going to Facebook to see if Your Computer Lady is running a sell on WordPress websites. They are looking to see if YCL is a legitimate, stable business. If they see consistent, intelligent posts, they are more likely to make a call as they have more confidence.
Analyze your marketing budget. If you have $1000 a month to spend, put the biggest percentage into the channel that gets the most profitable results. Use smaller percentages for branding, presence, i.e., social media and goodwill marketing. As your business grows, you can increase the budget and increase the percentages to experiment more or to give more to your community.
How Can Your Computer Lady Help You?
If you don’t know which platforms are most used by your target audience, ask me for the stats!
If you need to use your content in as many ways as possible, call me. Let’s make a plan!
Your Computer Lady can cut the dollars and time needed for building a presence on social media. We can create industry related, eye-catching posts for you and schedule them. You get quality and consistency. You can then make the “cream” posts when you have new content, events and the time!
Here are some examples of the types of posts we’re doing for clients now.