One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.
Connect
First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.
Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.
Direct Message
You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.
Groups
Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.
As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.
Groups can be very powerful. More than one prospect will see your activities!!
Call Pamela today to make a plan to utilize LinkedIn for your marketing.