I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

Woo hoo!!! Did you see the new Schedule Send option Gmail added!! I’m so happy!! You can now schedule your emails to go out at a specific date/time. Working at 2 am? Schedule emails to go out at 8 am. Working on Saturday afternoon? Schedule emails to go out Monday morning. You need to have boundaries for your work day. If you CHOOSE to make an exception, don’t train your recipients to expect it. It’s better if they don’t know you’re working on Saturday. Then they won’t expect you to work on Saturday. Stay in charge of your life by using technology wisely.

This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.

As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!