Working on your 2020 Marketing Calendar? Here is some guidance from the experts about where to focus your social media efforts.
Should You Use Email Marketing This Holiday Season?
In 2018, email marketing drove 24% of sales during the holiday season.
This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.
So the answer is a big YES!! Call Your Computer Lady when you need assistance.
How To Measure Social Media
If you are not measuring your social media results, there is a REALLY good chance that you are wasting your social media time. Sorry, but this is reality.
It is so easy to get caught up in the social media hype and put effort into actions that have no results for you. Sure, XYZ Company ran an Instagram story and sold a million widgets. You hear such stories in the news. But the news clip doesn’t tell you how long they spent building their Instagram followers. It doesn’t tell you what they did to prepare for that one super successful story.
Your Instagram story results will be completely different.
Instead of chasing each shiny object, make a consistent, reasonable plan. Measure the results. When you see success in a platform or in a type of action, DO MORE!!
One of my favorite tools is the Marketing Calendar. It guides your actions and measures your success in one easy format. I’d be happy to work with you to set up your own Marketing Calendar and show you how to use it successfully. Let’s talk!
Read the full article here.
Writing Effective Follow Up Emails
Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.
Blogging for Beginners
This is a good beginner article or a refresher article for those of us who write blogs. How do we write good blogs that people want to read?
7 Mobile Apps for Editing and Enhancing Images
This article from Social Media Examiner not only has recommendations, it has instructions on how to use the apps for specific problems.
This is “must read” material for those of you who use candid shots for your social media posts and blogs. Professional photography skills aren’t required. Whew! But worthy subjects and legible photos are. So one little tweak like removing the ugly wall plug on your photo can make a huge difference.
Take your photography to a higher level!
How To Create a Content Marketing Plan for LinkedIn
Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
Could Email Be Better Than Social Media?
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
Google Business Page
Your Google Business Page listing has gained in importance. Do a search for your business. Look at the Google Business Listing on the right side of the page. Is the info accurate? Is the info complete with hours, website links, directions? Do you have recent photos? Do you have posts showing on the listing? If not, call today. Let’s get this done!
Your Website is Important!
88% of consumers say they check out a company online before making a purchase. Even if they’ve met you at a networking event, heard about you from a friend, seen your ad, etc. They’re going to look at your website to see who you are. So be sure your website clearly answers their questions. Think about it. What questions do you get asked the most? Especially from prospects and new clients. Are those answers easily accessible on your site? If not, let’s get it done today!
- « Previous Page
- 1
- …
- 37
- 38
- 39
- 40
- 41
- …
- 51
- Next Page »