“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above?”
How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
How to Write Good Content
PLEASE read this article! The question I’m asked most often about websites and social media is “What do I write about?” This article gives you a step-by-step guide! Read it over. Give me a call about we can have an editorial content meeting to kick around ideas! Then we’ll fill out your Marketing Calendar and you are good to go!
Copyright Images
Yes, there are 100s of 1000s of images all over the Internet. But just because you can see an image doesn’t mean you can use the image in your website, emails, social media or printed materials.
How to Check the Copyright Status of an Image
- Look at and around the image. Often the photographer’s name or copyright will be in a caption below the image. If you see the notification, you need to contact the photographer or owner for permission to use the image.
- Look for a watermark in the image. The photographer/owner will put the notification right in the image. DO NOT under any circumstances, remove or hide the watermark and use the image.
- Look for metadata. Right click on the image in Windows and look at the Properties info. On a MAC, open the image in preview then look at Tools. The ownership should be deliniated there. Contact the owner before using the image.
- Do a Google reverse search.
- Open Google images.
- Drag the image into the search bar.
- Google will offer you the ownership information or a choice of Exact matches. Click the exact matches to look further for ownership.
If in doubt, don’t use the image!
There are bots that are used by companies and law firms to find their images used illegally. When they find an image, you will get a letter telling you how much you owe them for the use of the image. It can be anywhere from $20 to thousands. It’s pretty hard to fight that kind of legal action when you have the means to look for owner information. (NOTE!! There are some bad players in the world like Higbee & Associates who pretend to work on copyright issues. Beware!)
Creative Commons license
This is an image that is in the public domain and can be used by anyone.
Where To Look For Free Images
Google Images
- Search for the image you want (EX: puppies)
- On the 2nd navigation menu, look for Usage rights.
- Click the drop-down menu.
- Select Creative Commons licenses.
This selection is not 100% dependable to keep your eyes open as you look at
specific images.
Pexels free and paid
Pixabay free and paid
Pinterest maybe, maybe not
Flickr maybe, maybe not
Adobe, iStock, Shutterstock, Getty will occasionally have a free image but not often. Be careful if you use anything from them.
If you are a rep or distributor or reseller for a manufacturer, your contact with them most likely gives you permission to use their images. They want you to use their images as often as possible! But, if in doubt, ask them!
How to Create a Newsletter: Best Practices and Examples
“Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging.
How do you create a newsletter that not only captures attention but also effectively supports your business goals?”
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