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June 17, 2026 By yclmanager5

Digital Organizing

I’ve worked on a couple of digital organizing projects recentl

group of electronic devices

y that showed clearly the benefits of cleaning up.

40K+ Unread Emails in Her Inbox

This client came to me because her email service provider was sending threatening messages about how much space her emails were taking up and how high the risk was for crashing her entire Outlook software.

First we archived several years of messages by year. She can get to them if needed but they are out of sight and they are taking a lot less space on her hard drive.

Then we started setting Rules to do some automatic clean up.

  • Her employer sends a weekly email with sometimes important info; sometimes not so important. We set a rule to move the emails into a specific reading folder then after 14 days delete the messages.

  • She gets inquiries on her AirBNB properties. We set a rule to store them in a specific folder. She can respond when she has time. She can delete if the inquiry dies or when the rental is over.

  • Having designated folders means you can group your work (all employer emails, all AirBNB emails, all daughter’s weddings emails, …  Working a group of emails together helps you focus and be more accurate. It saves your energy and bandwidth.

“I can’t find my files!”

The second client was downloading the same piece of software 5-10 times a week because he could never figure out where he saved it!  I helped him create a folder structure that fits his business and the way he works.

  • Clients

Client a

Client b

  • Vendors

Vendor a

Vendor b

  • Family

Photos

Trip plans

This structure is the same for his OneDrive (personal files) and for his SharePoint (business files). So it’s clear and consistent regardless of what he’s working on or if he’s on his desktop, laptop or phone.

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May 6, 2026 By yclmanager5

How AI Transforms Social Media

“Artificial intelligence continues to play a game-changing role in many aspects of our lives. The social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online.

According to Statista, the number of active social media users worldwide was 4.26 billion as of 2021, spending an average of 2 hours and 27 minutes daily on social media. Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by 2026, recording a CAGR of 28.77%.”

Click here to continue reading on Forbes.

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Filed Under: Artificial Intelligence, Social Media

April 29, 2026 By yclmanager5

Page Authority: How to Build Pages That Rank

“When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.”

Click here to continue reading on HubSpot.

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Filed Under: Search Engine Optimization

April 22, 2026 By yclmanager5

The impact of generative AI on social media: an experimental study

“Generative Artificial Intelligence (AI) tools are increasingly deployed across social media platforms, yet their implications for user behavior and experience remain understudied, particularly regarding two critical dimensions: (1) how AI tools affect the behaviors of content producers in a social media context, and (2) how content generated with AI assistance is perceived by users. To fill this gap, we conduct a controlled experiment with a representative sample of 680 U.S. participants in a realistic social media environment. “

Click here to continue reading on Nature.com. 

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Filed Under: Artificial Intelligence

April 15, 2026 By yclmanager5

Zero-click searches and the future of your marketing funnel

“Zero-click searches occur when a user gets their answer on the search results page through an AI overview or other rich results, without clicking on a website. AI Overviews increase the likelihood of zero-click behavior for informational queries, while featured snippets satisfy simple question intent directly on the SERP, and People Also Ask (PAA) boxes expand answer paths without requiring a click.”

Click here to read more on HubSpot. 

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Filed Under: Marketing, Search Engine Optimization

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