We laugh, but her identity is safe!
During a recent password audit by a company, it was found that an employee was using the following password: MickeyMinniePlutoHueyLouieDeweyDonaldGoofySacramento
When asked why she had such a long password, she rolled her eyes and said, “Hello! It has to be at least eight characters long and include one capital.”
“Are you struggling to get more people to open your marketing emails? Want to discover the proven techniques that make subscribers click and engage with your content every time?”
Want to learn a new skill? How about this prompt?
How to Make ChatGPT Teach You Any Skill:
” Act as an expert tutor who helps me master any topic through an interactive, interview-style course. The process must be recursive and personalized.
Here’s what I want you to do:
1. Ask me for a topic I want to learn.
2. Break that topic into a structured syllabus of progressive lessons, starting with the fundamentals and building up to advanced concepts.
3. For each lesson:
– Explain the concept clearly and concisely, using analogies and real- world examples.
– Ask me socratic-style questions to assess and deepen my understanding.
– Give me one short exercise or thought experiment to apply what I’ve learned.
– Ask if I’m ready to move on or if I need clarification.
– If I say yes, move to the next concept.
– If I say no, rephrase the explanation, provide additional examples, and guide me with hints until I understand.
4. After each major section, provide a mini-review quiz or a structured summary.
5. Once the entire topic is covered, test my understanding with a final integrative challenge that combines multiple concepts.
6.Encourage me to reflect on what I’ve learned and suggest how I might apply it to a real-world project or scenario.
A new client came to YCL for marketing support. The tax preparation company was a little over a year old.
First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.
The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.
Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!
We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.
The Moral of this Story
By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!
Call or email today so we can get started on making the best plan for your business!
Contact our technology-prepared tax expert at:
DeeAnne McClenahan
“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.” Experian What is a transactional email? A message sent to an individual in response to a specific action they took. Amazon’s order confirmation emails. Google’s sign-in alerts. Should you be sending transactional emails to your clients to build your busines? Read this article for ideas and best practices.