“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”
Sales Funnel Pages
Email Footer Examples to Help You Finish Strong
“While it may come at the end, your email footer shouldn’t be an afterthought.
Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.
The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.
You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”
10 Steps for Creating a Content Calendar for Your Brand
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“Have you worked out your content calendar for the year ahead yet?
I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in.
This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.”
The 7 C’s of Social Media Marketing
“Looking for a simple way to structure your social media and digital content strategy?
This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues.
And while it doesn’t go into depth, each of these points will provide more insight for your approach, which could help you maximize your opportunities.”
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