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July 12, 2025 By yclmanager5

Customer Reviews

Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in this article how few people respond to good reviews and how responding increases sales!! If you need help putting together your action plan, call Your Computer Lady.

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Filed Under: Marketing

July 12, 2025 By yclmanager5

Only One Gmail Inbox

Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.

So turn the extras off.

In Gmail,

  • Go to Settings
  • Settings
  • The Inbox tab
  • In the Categories section,
  • Un-check Social, Promotions, Updates, Forums
  • At the bottom of the page, click the Save Changes button

Go back to your Inbox. There’s only 1!!!!

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Filed Under: Email Marketing, Organization & Productivity, Something to Think About

July 11, 2025 By yclmanager5

Videos

If you are considering adding videos to your marketing tool kit, here is a good article describing the process.

 

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Filed Under: Social Media, Technology

July 10, 2025 By yclmanager5

Are You The Expert?

How does your prospect or client KNOW that you are the expert they’re looking for? 

#1 Reviews on your website plus social media platforms. 

#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.

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Filed Under: Marketing, Something to Think About

July 9, 2025 By yclmanager5

LinkedIn Shares Insights into How to Build a B2B Brand

LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach.

 

Click here to continue reading.

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Filed Under: Social Media - LinkedIn

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