Client Name: Leo Buscaglia Foundation
Client Since: 2006
Goals: Promote the mission of the Foundation and the grant recipients
Challenges: Efficiently update the non-profit’s website at a manageable cost
Solutions: Every year, YCL adds a new Report To Contributors Page to the website in November which includes the letter from the President about the accomplishments and goals of the Foundation. In April, YCL creates a page for each recipient with their logo, mission statement, contact info and photos of activities funds by the Leo Buscaglia Foundation grant. We then include all the info in an eNewsletter to send to their email contacts list to celebrate the recipients.
Imagine writing an email that’s so effective it lands you a job at the White House.
“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.
“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”
