Cloud services have become an integral part of our daily lives, catering to various needs such as storage, computing resources, and application hosting. With the increasing amount of data being generated and stored in the cloud, data security has become a major concern for both individuals and businesses. In this document, we will discuss how cloud services protect stored data and provide a comprehensive understanding of the measures taken to ensure the security of our valuable information.
Pinterest is growing!
I did not realize that Pinterest was still growing at such a good pace. Saw this report in Social Media Examiner’s email.
Pinterest’s Q4 Earnings: Pinterest reported its revenue grew 12% year-over-year in Q4 to $981 million and 9% for the full year 2023 to $3.055 billion. Monthly active users also grew by 11% to 498 million globally. CEO Bill Ready said 2023 was Pinterest’s most productive year yet in terms of accelerating product development and launching solutions to drive campaign performance for advertisers. The results demonstrate strong momentum for Pinterest heading into 2024 as the company continues to post double-digit revenue growth and reach an all-time high number of global monthly active users. Source: Pinterest
LinkedIn Networking Strategies and Tips
LinkedIn, like any social media platform, requires consistent input and effort. For B2B companies, it can be very worthwhile. The following article from Social Media Examiner outlines how to set up your profile and how to build your niche network. Having 5000+ connections doesn’t help nearly as much as having 50 key contacts who want your knowledge!!
Looking for a clever way to grow a niche professional network and improve your visibility as an industry leader?
By applying the following networking best practices, your LinkedIn presence can position you in the same way as being a well-prepared speaker at a top industry event. Gradually, you’ll become a go-to voice for ideas that benefit your peers and attract new clients and customers.
Prepare Your Profile
The first step to improving your LinkedIn presence is overhauling your profile. Treat this like preparing for an industry conference—you want to put your best foot forward to appeal to the right potential connections.
Specifically, update your profile picture so you will be easily recognizable. Select a high-quality headshot that conveys professionalism. Next, craft the headline, which appears prominently under your name. Don’t use this valuable real estate to place a vague job title. Instead, use it to strategically communicate who you are, what you do, and who you help.
Then, expand the About section to showcase how you assist others, not just facts about yourself. Outline the key problems you solve or questions you address. Share credentials that establish authority. End by providing a call to action to schedule a discussion or visit your website to learn more.
Check that your skills, experience, education, and more are all accurate and complete. Little profile tweaks like incorporating color or visual icons also enhance scannability. The goal is to intrigue visitors enough to click and keep reading.
Form Strategic Network Connections
Louise Brogan, LinkedIn strategist, compares prudent LinkedIn relationship-building to thoughtfully networking at an in-person conference. Avoid accepting invites from people who simply want to peddle something. Instead, seek out people who are truly interested and active in your industry niche.
When requesting connections yourself, personalize the message. For example, reference enjoying their recent guest podcast appearance or an article they shared about your specialty topic. Explain why linking up would be mutually beneficial. This extra effort sparks more interest and jogs their memory later about who you are.
If you want to connect but have hit LinkedIn’s restrictive free account limits, prioritize invites from desired targets. This then enables you to message those people directly to establish a reason for connecting. Another tactic is proactively sending notes when you notice someone visiting your profile.
Become Part of Regular Conversations With Thought Leaders
A prime way to raise your visibility is by actively engaging with top industry experts’ content. First, identify and follow select superstar thought leaders known for sharing ideas aligned with your goals. Turn on notifications to stay promptly updated whenever they post new pieces.
Then, regularly provide thoughtful comments on their updates, contributing your timely perspective. When these influential figures repeatedly see your name attached to constructive remarks, they often start noticing you more. In time this can culminate into a direct outreach about partnering. Treat it like building relationships with VIP speakers you admire at an event.
Finally, Establish Your Own Thought Leadership
With this strategy, you should avoid posting heavy-handed product pitches in favor of establishing thought leadership by posting your helpful ideas. For example, contribute lists of tips, trends analyses, or tutorials relevant to your niche. Frame your guidance from your audience’s point of view, so that it’s evident you are solving their pain points.
This content will position you as an industry resource while allowing your knowledge, passions, and personality to shine through. When your connections share and discuss these posts, your reach rapidly expands. Before long you’ll transform into a sought-after speaker at your own metaphorical conference.
Today’s advice from the Social Media Examiner eNews (02/12/24) is provided with insights from Louise Brogan.
Is It Really Necessary to Log Out of Online Accounts? Or Can I Just Close My Browser?
This is a question with a lot of maybe answers!! Let’s see if we can break it down so you can take the best actions possible.
Why? Think for a moment how much information about you a hacker would have if they accessed your email account. Bank info. Credit card processer for your business. Doctor info. Client information. Friends lists. Employee info. Employer info. Amazon account. Travel plans. Children’s schedules.
Public Computers
If you are using a public computer (library, hotel, etc.) ABSOLUTELY log out of every program, every time. Best option: Don’t use a public computer ever for highly sensitive work like your bank, your doctor’s portal, Amazon.)
Your Family Computer / Shared Office Computer
You have multiple people sharing a computer. Yes! Log out of every program every time. Don’t take the risk of someone getting access to your accounts. They may not intend to mess things up but they could accidentally cause you big problems.
Your Personal Computer/Tablet/Phone
Should the devise be stolen, the thief can open it up and use any app that is open. Yes, you have a password to open the devise. Do you think a good hacker can’t get past your password? Don’t place any money on that bet!
And since when did you plan to lose your device? No, it’s one of those nasty accidents of life.
A hacker can also access your Internet connection and waylay the session cookie to get into the app. Some session cookies are predictable so hackers can generate possible cookies! This is one of the common uses of malware on a computer. Even a friendly person using your wireless network can pick up on session cookies.
BEST Practice
Log out of every online software every time.
If you think logging in just takes tooooooo much time, use a Password Manager like Last Pass. It will autofill login information for you from a desktop, tablet or phone.
The Federal Trade Commission estimates that it can take approximately six months and 200 hours of work to recover from an identity theft. This estimation is based on the amount of work needed to follow the necessary steps to ensure the victim is not responsible for the debt incurred.
Don’t be a victim! Log out!
Voice-to-text: The future of search?
You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good or bad news.
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