“The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing.
While both disciplines fall under the umbrella of content marketing, they serve distinctly different purposes in your digital strategy. Copywriting focuses on driving immediate action and conversions, while content writing builds long-term relationships and establishes authority in your industry. Ultimately you will need to choose your strategy based on your specific marketing goals and target audience.”
This article from Forbes gives you some great suggestions for how to improve your communications with your clients. It’s a new world so we need new methods as well improving the standard methods.
“How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance?
“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).