Building your business on social media is like renting a house—you’ve decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.
Meta’s taking some new steps to crack down on spammy content on Facebook, in order to combat the rise of inauthentic profiles seeking to game its algorithms for engagement.
Your website is often the first impression your business makes—don’t let broken links or outdated content cost you customers. Reviewing your site at least twice a year ensures that everything functions properly, from contact forms to key navigation links. A single broken link can frustrate a visitor and send them to a competitor. Just as importantly, your content should reflect current services, pricing, hours and staff. Has something changed in your business? If so, your website needs to say so. Regular reviews also help catch typos, expired promotions or missing images that can damage your credibility.
A simple checkup can make all the difference in maintaining trust and keeping customers engaged. Think of it like seasonal maintenance — it protects your investment and helps your business grow.
Click here to download a 7 Point Checklist to Review Your Website.
Call Your Computer Lady if you need help getting this task done. We’ll do the audit for you, prioritize updates and maintain the site for you.