We already know that email marketing has one of the highest ROIs of any marketing channel. Also, according to a late 2022 survey from Statista, about half of the marketing professionals surveyed claimed an ROI improvement rate of two times! How exactly does that happen?
This guide will take you through 9 tips that’ll help you build a successful email marketing strategy for your SaaS company.
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
While social media was once a groundbreaking frontier, it has become so thoroughly entrenched in how we go about our personal and professional lives, that it can be difficult to be heard above the noise. This is especially true for business accounts on social media platforms; with numerous other companies and brands creating visual content designed to draw in a target audience and keep them coming back, every social media post counts. With these tips, you can take strong steps toward that goal and increase engagement on your posts.
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.
This guide reviews what email workflow automation is and how to get started with seven automated email workflows:
In an ever-changing digital landscape, businesses have to continually stay updated on the latest trends in search engine optimization (SEO) to remain competitive. In 2023, one of the top priorities will be improving core web vitals and enhancing user experience on websites. Google has increasingly emphasized the importance of website performance and user satisfaction in its ranking algorithm, as evidenced by the introduction of Core Web Vitals metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).