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January 10, 2024 By yclmanager5

Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools

Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.

And as anyone who manages a big IG account knows, there’s a lot of spam activity happening every day, in varying forms.

IG says that it’s improved its automated detection of spam and bot profiles across the app, which will better enable it to provide more proactive filters to save creators from having to manually sift through spam comments, requests, etc.

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Filed Under: Social Media - Instagram

January 3, 2024 By yclmanager5

Google Reveals Next Step Toward Removal of Tracking Cookies

Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website.

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Filed Under: Search Engine Optimization

December 27, 2023 By yclmanager5

What Are the Benefits of a Facebook Business Page?

Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Boyer. Aaron is the founder of Urban Kulture, a company offering workshops on growing mushrooms sustainably. He built an entire company — and even a vibrant community — using this platform. You can, too.

When I met Aaron he was on holiday from Australia. He told me he had traveled around his country in a van, renting rooms in small community centers and teaching people how to grow their own mushrooms at home using kitty litter and plastic bins. I barely believed it until he showed me the 20,000 Facebook followers who were active on his business page.

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Filed Under: Social Media - Facebook

December 20, 2023 By yclmanager5

6 Customer service email templates that provide support

In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty.

One of the most efficient channels for customer support is email. However, crafting a well-written and professional email response can be challenging, especially when dealing with various customer inquiries. 

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Filed Under: Email Marketing

December 13, 2023 By yclmanager5

Top Digital Marketing Mistakes and How to Avoid Them

It’s important to know what not to do as you grow your brand and business. While digital marketing includes many channels and tactics, that doesn’t mean anything goes. 

The biggest digital marketing mistakes ultimately boil down to these eight failures, including failure to engage in email marketing and the lack of a clear strategy. 

No need to worry, though; forewarned is forearmed! Here’s how to avoid the most common digital marketing mistakes.

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Filed Under: Marketing

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