Email Marketing for a Technology Company
Client Name: Building Bridges Business Solutions
Client Since: 2022
Goals: Increase leads and expand services to existing clients
Challenges: Educate prospects and clients
Solutions: YCL works with owner, Les Ticey, to create monthly eNewsletters that go to a wide range of prospects and existing clients. BBBS wants to be top-of-mind for all things related to computer hardware. How do we do it?
- Educational articles with information readers can use immediately.
- Timely articles such as answering Back-To-School questions.
- A current list of some of the items BBBS has in stock for immediate purchase.
Special Tax Day eNews
Client Name: MCC Tax Experts LLC
Client Since: 2021
Goals: Create interesting monthly eNewsletter that clients enjoy
Challenges: Making tax work sound fun
Solutions: Look for the silver lining! YCL creates a monthly eNews for MCC. It is a completely turnkey project. YCL finds the articles. YCL creates the eNews. MCC approves. YCL schedules. YCL prepares traffic reports. We look not only for pertinent articles but information people will use and enjoy. So on April 13th this year, we ran an article about Tax Day Freebies!! Places to eat, things to do that give special Tax Day discounts.
Facebook Marketplace Ads
Client Name: Cornerstone Cabinet Company
Client Since: 2016
Goals: Increase the number of leads for the expanding installation portion of the business
Challenges: Create a series of ads with different key points
Solutions: Cornerstone Cabinet Company is expanding its installation business. To help with lead generation, YCL worked with owner, Chris Boulton, to create a series of ads to post on Facebook’s Marketplace.
- Include different aspects of installation, remodeling and custom cabinets.
- Include different key cities
- Include different price points
- Post on a weekly basis in order to stay high on the search results page
- Stay on budget with Facebook’s changing ad impressions
The ads created brought in 75 new leads in 4 months which resulted in 4 closed deals which covered the cost of the ad campaign and made a profit!
Another Great Year of Marketing Support for Leo Buscaglia Foundation
Client Name: Leo Buscaglia Foundation
Client Since: 2006
Goals: Promote the mission of the Foundation and the grant recipients
Challenges: Efficiently update the non-profit’s website at a manageable cost
Solutions: Every year, YCL adds a new Report To Contributors Page to the website in November which includes the letter from the President about the accomplishments and goals of the Foundation. In April, YCL creates a page for each recipient with their logo, mission statement, contact info and photos of activities funds by the Leo Buscaglia Foundation grant. We then include all the info in an eNewsletter to send to their email contacts list to celebrate the recipients.
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