On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more.
Email Marketing Works!
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Email Marketing Tips!
“If your email newsletter is not fantastic, throw out all the other things you’re doing and just focus on your email newsletter. I think it’s such an undervalued asset for so many of us. Make your email newsletter really great.” Ann Handley, MarketingProfs, NYT best selling author Link to the entire presentation
If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers… This video describes how to do it via LinkedIn. Yes, it takes effort but I think you can get good results reaching out this way. Call me if you have any questions.
Google My Business
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!- « Previous Page
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