It can feel like magic for digital marketers when a single post goes viral. When you hit the mark without a clear plan, maybe something supernatural is at play. But when you have a content strategy focused on shareable content, you’re the one making the magic happen.
The main goal of social media marketing involves leveraging the strengths of platforms designed to keep people connected. When your followers like what you post and share it with their friends, they’re doing your work for you. News of your brand spreads organically without you having to do anything more.
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
On October 3rd, both 
I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.