Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
How to Prepare for Upcoming Google and Yahoo! Changes
On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing unauthenticated mail into their systems, a move specifically aimed at reducing spam from bulk senders.
While authenticating your email has grown in importance over the last several years, the changes coming from Yahoo! and Google demonstrate just how important authentication is (and will be) to ensuring the delivery of legitimate emails. Increasingly, mailbox providers like Google, Microsoft and Yahoo! are relying on the visible sending domain’s authentication policies, practices, and reputation to deliver the mail that users want. While Constant Contact has been authenticating our customers’ mail for over 10 years, these recent changes mean a few more steps may be necessary to ensure deliverability. Let’s dig a little deeper to understand why.
10 Tips for Developing an Effective Content Curation Strategy
I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
7 Mistakes to Avoid Making When Targeting B2B Customers
In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
Click the link below to continue reading.
How to Use Dynamic Email Content to Increase Engagement
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
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