Hello! Welcome to this blog post!
While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, that’s what you’re here to learn. From the beginning to the end, this guide is everything you’ll need to know about how to write a welcome email.
The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and easy ways for new subscribers to sign up.
The problem is that not all of your potential subscribers use the same methods to interact with your business — some might visit your website, others might follow you on social media, and there are those who prefer the face-to-face interaction they get when they visit your business.
Fortunately, there are great email sign-up tools you can use in all of these situations to allow people to subscribe, and they are all available through your Constant Contact account.
Click here to continue reading.
Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work?
In this article, you’ll discover AI tools for content creators.
PART 1
Pros of email marketing
Pros of social media
PART 2
Let’s Compare
Email Marketing to Social Media Marketing
Email Marketing vs Social Media: The Statistics
The following statistics should only be used as a guide. Your specific results may vary based on your target audience, the quality of your content, and the specific email or social media marketing campaign that is being executed.
Open rates
On average, email open rates range from 15-25% depending on your industry.
Reach: On average, organic reach for businesses is decreasing. In 2022, Instagram average reach rate is around 13.51%, Facebook’s average reach rate is only 8.60%.
Click-through rates
The average click-through rate for emails is around 2.9%.
Engagement rates on social media can vary widely depending on the platform, the type of content being shared, and the size of the audience. On average, engagement rates tend to be lower on social media compared to email marketing.
Conversion rates
Transactional emails have an average 38% Open Rate. The average conversion rate is around 8%. This can vary widely depending on the goals of the email, the product or service being sold, and the audience being targeted.
The average conversion rate for social media is around 3%. However, this can be significantly higher for certain industries and products. (Go Zappos!!)
Return on investment (ROI)
On average, for every $1 spent on email marketing, the return is $36. In the retail, ecommerce and consumer goods sector, ROI is higher with $45 per one dollar spent.
There are no statistics!
Personalization
Personalized emails have higher open rates (29-50%) compared to non-personalized emails (15%).
There is no such thing as personalization on social media.
Mobile optimization
Over 40% of all emails are opened on mobile devices, making it crucial for businesses to optimize their emails for mobile viewing.
All social media platforms are designed to work best on mobile. Some features aren’t even available from a desktop.
Additional factors that impact small businesses
Video content has a higher engagement rate compared to other types of content with email marketing and on social media, with video content accounting for over 80% of all internet traffic.
Influencer marketing
Influencer marketing in emails can include guest articles, linking to online articles from credible sources or joint emails with a credible company.
Influencer marketing on social media can drive significant results, with influencer marketing campaigns delivering 11x higher ROI compared to traditional forms of digital marketing particularly in consumer oriented campaigns.
Additional email stats that impact small businesses
Would you like some help applying this information to your business, your target audience and your marketing budget? Call Pamela Bir today at 480-929-0335.
The world of social media (Facebook, X, Instagram, LinkedIn, TikTok, etc.) has gone a bit mad (or madder!) in the last few months. As a small business owner, you need to evaluate your goals and expectations for social media.
B2C or B2B Companies
B2C firms (selling to consumers) have a greater need of social media because your audience is on multiple platforms and is used to researching and shopping online.
B2B firms (selling to businesses) have less of a need – probably. People use the platforms to verify your identity and credibility. But rarely to buy a product or service.
Set Reasonable Goals
Look first at your target audience. Which platform(s) are they on? (Ask me for user stats if you need them.) If you’re trying to connect with older adults with more disposable income posting educational articles on TikTok is not going to help you. They’re looking for funny animal videos.
Consider what your audience is expecting from your type of business. No one is going to Facebook to see if Your Computer Lady is running a sell on WordPress websites. They are looking to see if YCL is a legitimate, stable business. If they see consistent, intelligent posts, they are more likely to make a call as they have more confidence.
Analyze your marketing budget. If you have $1000 a month to spend, put the biggest percentage into the channel that gets the most profitable results. Use smaller percentages for branding, presence, i.e., social media and goodwill marketing. As your business grows, you can increase the budget and increase the percentages to experiment more or to give more to your community.
How Can Your Computer Lady Help You?
If you don’t know which platforms are most used by your target audience, ask me for the stats!
If you need to use your content in as many ways as possible, call me. Let’s make a plan!
Your Computer Lady can cut the dollars and time needed for building a presence on social media. We can create industry related, eye-catching posts for you and schedule them. You get quality and consistency. You can then make the “cream” posts when you have new content, events and the time!
Here are some examples of the types of posts we’re doing for clients now.