To improve internet privacy, Google is on a mission to remove third-party cookies from its websites. Firefox and Safari no longer support them. This change will likely impact how your onsite ads and banner ads are displayed. Websites won’t be able to use tracking cookies to populate ads. Google and other platforms are working on replacement algorithms to place onsite ads while improving privacy. And cookies won’t officially be gone until 2023. You can adapt your digital ads by using keywords and advertising on sites that provide a logical context for your ads.
Solar & energy efficient products distributor/installer has new site to use as the hub of his SEO, Facebook ads, Google ads and marketing efforts.
Houston Daylighting Built a Marketing Hub
A major manufacturer had provided a templated site for Houston Daylighting. But Doug Franklin wanted more control over content and more flexibility to expand his SEO (Search Engine Optimization) and educational information. Your Computer Lady built a new WordPress site which offers the ultimate in flexibility. 10,000 themes to choose from. 100,000 plug-ins for special features. Yoast Premium to guide SEO implementation.
YCL also created a customized form to encourage callers which leads to appointments which leads to sales. One of multiple funnels built into the marketing plan.
CPR & First Aid Training company needed eCommerce solution to help clients maintain the proper equipment.
Staying Alive “Training Guardian Angels One Class at a Time”
Deanna Young provides certified classes for CPR, First Aid and Babysitting. All those guardian angels need equipment too! Your Computer Lady built a shopping cart offering AED equipment as well as masks. The cart was a bit complicated as the various AED machines come with multiple options. WooCommerce provided the solution!
Back Up Your Files NOW!
Here’s the rule of thumb for when and where to back up data.
The more important the information
The more often you should back up and
The more distant those back up files should be.
I back up my QuickBooks data every 2 days and every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.
If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!
Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places. Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.
If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.
Yes, even files stored on the cloud should have back ups!
Case in point, I store all of my passwords with LastPass. It’s a great software that I’ve recommended to many of you. A month ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it. Now I am exporting the passwords once a month and storing them in Dropbox.
I highly recommend that at least one of your back ups be automated. Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software. Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.
You can set up Dropbox to automatically sync files from your computer. You can use iDrive or Google Drive to schedule back ups.
Don’t wait for a disaster to happen. Plan and implement your system now for peace of mind.
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