In the 2+ years, Alice Woodard, owner of Printwerx has worked with YCL for social media, we have worked out a sweet system! Once a month, we meet to finalize the pieces of info for the current month’s marketing: 2 emails, 4-8 social media posts on the blog, Facebook and Instagram.
Alice uses her insider knowledge to find the products to talk about and the articles to best educate her clients. YCL pulls all the pieces together in the right format for each platform. After Alice approves the draft, the posts are made, the emails are sent. Alice then gets reports showing her the results of the campaign.
At the monthly meeting, we also talk about ideas for the next 2-3 months. This gives Alice thinking time. She can find the best articles, not the ones she locates in 15 minutes before the deadline. She may have second thoughts and change a topic for a better one. Deadlines don’t compromise quality. If she finds an interesting article on a new topic, we add it to the Marketing Calendar to consider at the next meeting. Good ideas don’t get lost!
Neither Barbara nor I will admit to how many years we’ve been working together! Let’s just say more than 10.
YCL has been doing social media posting for Cornerstone since 2015. We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business. Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!