Some interesting LinkedIn stats: The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic or link posts, not video. So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.
Just a Little Updating & Maintenance – Flying Crane Astrology
The Flying Crane Astrology site is visually pleasing and has good content. Dr. Castle just needed some help updating the site and keeping it in good working order. Visit the site!
A WordPress site requires regular maintenance. YCL has a plan! Monthly maintenance costs a whole lot less than an emergency site repair. Let’s not even talk about the cost from a total site crash! We provide off-site back ups. Should the site be hacked, we can re-install a back up and have your site up and running within a few hours generally. We install security plug-ins to monitor the site and notify us quickly of attacks or problems.
It is true. An ounce of prevention is worth a pound of cure!
eCommerce Added to Monetize Site – Solar Concepts
Solar Concepts needed a new website to accurately portray the extraordinary quality of their solar products: SolaTube, RediLight and QuietCool Fans.
YCL created a new WordPress site. Their products are very visual so we needed the flexibility of WordPress to display videos, product photos as well as installation photos to show the dramatic effects of SolaTubes.
The site expanded recently to include an eCommerce software 
to allow for the purchase of RediLight panels.
WordPress is the most flexible content management software (CMS) available. There are thousands of themes available to help build the sites, there are tens of thousands plug-in available to add special features. You can have a photo slider, a rotating testimonials widget, a Facebook link, a membership directory or a weather report!
The Goal is Educated Clients – RPC
One of RPC’s main goals is to educate their clients. They feel educated clients can make the best decisions and will be happiest with RPC’s high quality work.
Their website is a great example: lots of product info, photos, AIA CEU classes, videos, easy contact information for getting questions answered. Visit their website!
Their email marketing delivers the education right to the client’s Inbox! In depth articles with product and project photos help architects, general contractors and sub-contractors find the right product for their own project. See an printed example of their monthly email.
NOTE: Each email uses a template to ensure that every month, readers have easy access to key pages of the website and a reminder of the premium manufacturers that RPC represents.
Email Marketing for the InsuranceExperts.team
With a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.
Educational Series for New Clients
First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.
Monthly Email
Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety. Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes. Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!
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