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Barbara’s Picks – Update!

Barbara KaplanNeither Barbara nor I will admit to how many years we’ve been working together! Let’s just say more than 10.

The work has changed over time as Barbara’s businesses and especially Barbara’s Picks have evolved.  Currently, YCL does:

  • Email marketing to a 4000+ consumer email list
  • Social media posting on 4 Facebook pages, Instagram, Google, LinkedIn.
    • YCL gathers info about the Barbara’s Picks members, drafts the posts and makes them on the appropriate platforms.
    • YCL works with Barbara to promote her appearances on radio, TV and podcasts.
  • Website maintenance and blog posts.

All of our efforts are measured to help Barbara see which marketing is having the most impact.

Barbara has a great talent and love for educating the homeowner about the importance of making interior design about the person as well as the physical room.  “Rooms have no feelings, You do!”  We use her articles on all social platforms to help homeowners “Live With What You Love.”

Website

Instagram

Facebook main business page

 

 

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Cornerstone Cabinet Company – Update!

Cornerstone Cabinet CompanyYCL has been doing social media posting for Cornerstone since 2015.  We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business.  Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!

Facebook business page

Instagram

Pinterest

Website

 

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Email Marketing Works!

It was my first email message but the response was excellent. I received several phone calls in response including some from interested advertisers! At minimum, I got my name in front of people that I would have missed otherwise.”

Patrick L
Coffee News of Scottsdale

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Successful Email Marketing

Pamela, just wanted to share with you that our phone is ringing off the hook and I am getting email inquiries every 5 minutes!!  2 of them were corporate and 6 brides!!! ALL in the first hour!  Thank God, I am so excited.  Thanks for your hard work.”

Julia A
All About Catering Co.

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A Group Website – Insurance Experts Team

Karla Flores Smith has built a strong team of knowledgeable agents to offer a wide variety of health care coverages.  They needed a site to support their in person marketing efforts. Special features of the site include:

  • Insurance Page – No need to wait for snail mail or even email to get a policy brochure to a prospect. This page lists the various policies and links to brochures the prospect can read or download in preparation for a meeting with the agent.
  • Career Page – Many people are looking for new careers now. This page offers guidance about becoming a health care insurance advisor and about joining the Insurance Experts team.
  • Set Appointment Page –  A prospect or existing clients can schedule an appointment at their convenience through this page which provides links to each agent’s Calendly appointments. It’s available 24/7. There’s no phone tag!
  • Directory Page – As different agents have different specialties, licenses and service areas, a visitor can quickly find information about their current agent or look for a new agent that fits just what they need.
  • Blog – Articles from the agents or the team’s monthly emails are posted on the blog to expand the site’s content. This increases the chances of the site being included in Google search results. It helps researching prospects find the team.

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