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Does Your Website Need a FAQ Page?

Many websites have an FAQ Page as part of their navigation. Maybe it would be beneficial for your site.  Consider these questions to see if you need one.

  • Do you have questions that clients ask frequently, repetitively? Yes? Then an FAQ Page would be a good addition.
  • Let me point out, however, that the answers should be covered in detail elsewhere on your website. If the answer is important there should be a Page or a blog post with a full answer. The FAQ is a concise answer. The FAQ can include a link to the more detailed answer.
  • Do you need content for SEO purposes? Yes? An FAQ Page would be a good addition.

The more solid content you have on your site describing your business, services or products, the happier Google and other search engines will be with your site and the higher you will rank in search results. The FAQ Page gives you the opportunity to put the same answer in two places!  As the Page content will be more extensive than the FAQ answer, you won’t have duplicate content either. Another SEO plus.

Linking from FAQ answers to other pages of your site also give you internal links which are a benefit in SEO.

  • Do you have a large site with numerous pages? Yes? An FAQ Page would be a good addition.

A good rule of thumb is to have your most important information within 2 clicks for your site visitors. So content on a level 2 or level 3 page can be made quickly accessible with an FAQ Page. Your answer includes a link to the page with the detailed answer.

  • Do you include information for industry associations, industry experts, etc. for credibility for your business? Yes? An FAQ Page would be a good addition.

Your website can become a resource for your visitors. They know you have links, posts and other information relevant to your industry. An FAQ answer can include a link to another website. I would use this sparingly but it can be helpful. Outside links to credible sites do have value for SEO purposes. But the real value is being trusted as a good resource to your visitors. They can skip googling a question because they know the answer is on your site and easy to find.

Some sites use an Industry Links Page for this purpose. FAQs go beyond a link to the organization’s Home Page and give specific answers. Does someone offer CAD drawings or safety guidelines or a metric conversion chart? Does someone have a great checklist or how-to article?  If your clients ask for this type of information frequently, consider putting it on your website on a Page or blog.  Or use an FAQ to direct people to the information.

A standard FAQ on the navigation menu

From: http://allabouttimeclockrepair.com/faq/

Here is a unique FAQ Page that is in the middle of a page instead of on the top navigation

From:  http://gamechangerfeet.com/

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How to Optimize Your Facebook Post

Get the biggest bang for your buck by writing a great post.

Example:  Thank you @Jean Flis for your great presentation today at @WSRG. I love your “core, pop, fizz” mantra.  I can do that! @Heartlink

  1. Go to the person’s business page to make your post. That’s where they really need your support.
  2. @Jean Flis  will put the post on Jean’s personal FB profile.  Only do this if you think she would want the post on her personal page.  If in doubt, skip the personal page.
  3. @WSRG will put the post on the WSRG networking group page. That’s where Jean made the presentation so you want the thank you to show up there.
  4. @Heartlink will put the post on another group page that you know Jean belongs to.
  5. Adding the comment about “core, pop, fizz” gives other people who see the post something to respond to, to “engage” with since FB wants engagement.

The @ sign tags the page. When you start typing the WSR, FB will give you a list of WSR… pages to select from.

Yes, you could add a photo of Jean doing her presentation to add more power to the post.

THANK YOU Jean Flis with Premier Design Jewelry for being my example. Jean is the go to gal for anything related to jewelry.

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Contest Marketing

Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests. 

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The Importance of Follow Up

I have seen similar numbers before but these just really hit me hard while  I was reading “Conquer the Chaos: How To Grow A Successful Small Business Without Going Crazy” by Clate Mask and Scott Martineau.  So I wanted to share them with you.

Percentage of People Who Buy Number of Contacts When Companies Stop Contacting Prospects
2% 1 contact 48%
3% 2 contacts 24%
4% 3 contacts 12%
10% 4 contacts 6%
81% 5 contacts 10%

So almost half of us as salespeople stop after only 1 contact with a prospect. But we know only 2% actually buy at that first contact!!

Only 10% of marketers have a system in place to make 5 contacts with that prospect. But we know 81% of the buyers are making their buy decision on or after that 5th contact!

Contact means in person, by phone, voice mail, email, social media post, direct mail piece, etc.  Anything that puts me and my services in front of the buyer.

You and I have to develop a marketing plan and system to ensure that we reach those prospects multiple times!

There is an additional benefit to this type of marketing system.  When people do make a purchase or do business with us, the follow up helps build a relationship so they will do business with us again.  The second or third sell to a client is always more profitable than the first sale.

How do you develop your system? You can plan the steps then set up them in a Customer Relationship Management software (CRM) such as Outlook, Google Contacts or Zoho. You can use a sales automation software like InfusionSoft or SalesForce. You can set up task templates in software like ToDoIst.

I don’t know about you but I’m going after that 81%!!

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Constant Contact Selects Your Computer Lady as an All Star

Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just on the number of clients YCL has at CtCt but also on the quality of the email lists, the Open Rates and Click Rates of all YCL client emails. This recognition assures you that YCL does know about email marketing and how to do it successfully. YCL believes that email marketing is the best tool available to the small business person to promote their business and build client relationships. If you aren’t using it, call Pamela TODAY!

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