The use of Influencers in social media is growing. What is that you ask? An Influencer is someone who has their own social media network. You connect with them to get recommendations. So the Image Consultant connects to the Premier Jewelry consultant and the cabi consultant. Her reach is extended. She gets instant credibility from the people who trust the other two consultants. Influencers with large followings can be paid or compensated in some way for their posts. Who could be an Influencer for your business?
Don’t Get Scammed!
I had another client get scammed last week by the “Microsoft noticed that your computer has a virus and we want to help” message that commandeers your computer.
MICROSOFT NEVER EVER CONTACTS YOU ABOUT A VIRUS OR PROBLEM
WITH YOUR COMPUTER! NEVER.
Do not call the number given in the message! Do not let unknown persons remotely access your computer. Do not give unknown persons your credit card info.
If you are ever in doubt, call me or text me at 480-433-9995 for help.
Or take these steps to get out of the lock.
Try to close your browser completely.
If that doesn’t work, hit Ctrl+Alt+Del to open your Task Manager and force the browser to close.
If that doesn’t work, power off the computer. Hold the power button down several seconds until it forces a shut down.
Unplug your modem. Then restart the computer. If the message shows up again, try to close it again. There is no Internet connection so it can’t do any harm at this point.
Shut down the computer again. Re-plug the modem. Turn on the computer. Open your browser.
If you see the message again, call one of my hardware referrals. Let them clean up the problem.
If you don’t see the message, say a gratitude prayer!
Building Bridges Business Solutions
602-604-5000
Les Ticey
Expert IT Support
480-217-3721
James Casteneda
A/B Testing
While this article mentions non-profits, the concepts discussed apply to all businesses. A/B testing takes a little time and creativity but it can really hone your marketing and increase its effectiveness. Even if you A/B test once a quarter, you will learn from the results and your marketing will improve. 
The End of Using Your Facebook Personal Profile for Business
I received a notice from HootSuite which is a tool I use for scheduling social media posts. They are an official Facebook Partner.
HootSuite will no longer allow me to make a post to a personal Facebook profile. So I can make a post and schedule it to any other social media platform. I can schedule to Facebook business pages or groups. But I can’t post to a personal profile.
Why? Facebook is tightening up on people who use personal profiles for business. It has always been against their rules. But since January when the new algorithm came out, they are watching personal profiles more closely. Having HooSuite block personal profile posts is one more step.
PLEASE! Stop making business posts on your personal profile now! Set up a FB business page and use it to promote your business. I know it sometimes seems harder to make a business page work for you. But you need to abide by Facebook’s rules or they will shut down your personal profile. They can turn you off with no notice, with no recourse. You can send complaints and requests to be reinstated but who knows if you’ll get an answer.
If you need help setting up the business page or learning how to use it:
Join my Friday Free-For-All call to ask your questions.
Schedule a one-on-one meeting with me to do the set up together. I can save you time and give you suggestions to make it more beneficial
Habit Tracking Apps
Week 2 of the New Year’s Resolutions. Are you starting to lose steam? There’s an app for that!! Actually, there’s a multitude of apps for that. Tracking habits or changing habits is a great use of technology. The apps have reminders. They have rewards. They involve your support group. A couple even charge you real dollars for failure! So take a look at these suggestions and pick an app that fits your needs.
from Inc Magazine 6 Must-Have Habit-Boosting Apps
from Lifehack 24 Best Habit Tracking Apps
from BuzzFeed These Apps Will Actually Change Your Life
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