A new emphasis from Facebook is Groups. They want us to form “meaningful” groups to communicate with. Posts from Groups will have higher priority in News Feed. Groups can be connected to your Business Pages. If you don’t have a group, set one up today!
The Impact of Facebook’s Changes from Social Media Examiner
I just received this email from Social Media Examiner. They are one of the experts I follow regularly to stay informed on all things social media. Michael’s article is quite serious and is a wake up call. Yes, it is also a sales opportunity. However, Social Media Examiner has always educated first then made sales so I trust his opinions. Read on… And get prepared to change your game.
Why Facebook’s future should concern all marketers
Pamela, you might be wondering what the impact of Facebook’s new mission will have on you.
It’s Mike Stelzner (founder of Social Media Examiner) coming to you with some commentary and direction.
I took detailed notes of Mark Zuckerberg’s opening keynote at the F8 conference. It’s what he DIDN’T say that’s troubling.
Mark didn’t say a thing about Pages. There was no mention of live video, and no mention of the Watch platform.
But there was a lot of talk about private messages, participation in small groups, and creating Stories as the fastest growing opportunities.
Facebook also profiled a new look, it’s biggest change in five years.
“Reduced permanence,” is also a phrase Mark used over the last few weeks. It means disappearing content.
If Facebook is fully focused on groups and content that’s here today and gone tomorrow, this means most marketers will need to rethink their strategies.
We did a quick poll of more than 1700 marketers, and 77% feel that FB is making it harder to market on-platform.
Picture a day where content is only discovered within groups and cannot be shared outside of them.
Think of a day where you must make disappearing visual content—every day—to stay in front of your audience.
This is not an unreal possibility. You need a plan.
Facebook Update
Last week at Facebook’s developer conference, they officially announced a re-design of the desktop and mobile user interface. Goals: more emphasis on stories, groups, events. Mobile roll-out started last week. Desktop roll-out will start any day. The News Feed has been moved and “demoted” in priority. What does this mean for Business Pages? Less visibility if you aren’t paying to play.
For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!
How To Evangelize and Create Advocates
“The difference between evangelism and sales is an evangelist typically has the other person’s best interest at heart. It’s not about fulfilling a sales quota and earning commission.”
I want to be an evangelist, not a salesperson. I’m not knocking salespeople. Raised by one. Married to one. Surrounded by them. Always looking for one at Lowe’s. BUT… being an evangelist is better because it is more satisfying in the long run. As a salesperson, I might make 1 sale. As an evangelist, I make a client for life.
Both Michael Stelzner and Guy Kawasaki understand this. In this podcast, they share their knowledge. I encourage you to listen in!
https://www.socialmediaexaminer.com/product-evangelism-evangelize-and-create-advocates/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true&__s=kagsztdieappaeptopdx
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