Blog - Your Computer Lady

August 8, 2018 By yclmanager5

Fully Utilizing the Alt Text on Your Site’s Images

Each image you upload to your website has a Title, Alt Text and Description. You should use all three fields!

Example: Picture of me on the Your Computer Lady site
Actual file name: Pamela headshot final 3.jpg
Title: This is a clear, easy to understand title. EX: Pamela Bir, President
Alt Text: The #1 purpose of the Alt Text is for people who can’t see the image. So the text should be a description such as Pamela Bir, President, headshot. Search images also use the Alt Text when they are looking at your site so use keywords if you can such as Pamela Bir, President.
Description: This is an internal field that can be very helpful to everyone working on the site. The field is searchable. So if you’re looking for a particular image, a good description helps you find it. EX: Pamela Bir, President, headshot July 2018 at WSRG meeting

If your site has lots of images, there is a plug-in that can be added that lets you set up folders to group the images to make them more manageable.

August 5, 2018 By yclmanager5

What is Thin Content and How Does It Hurt Your Website?

This article goes into detail explaining what thin content is and why it is so harmful to your website. Thin content briefly is any page of your site with too little content or rambling content without keywords.

Duplicate content is also considered thin content. We all have some duplicate content on our sites. We have to balance giving our readers good, interesting content and making the search engines happy. However, writing this intro piece before linking you to the article puts keyword content on my site and shares the expert article.

We can all write original content however. We are the experts on our business! So figure out the keywords you want to rank for and write content using those words.

Review your pages. Make sure those words are used as often as possible. I’ve found the best method is write your content for the visitor. Then go back and insert the keywords where possible.

July 23, 2018 By yclmanager5

How to Stop Being a Marketer and Start Acting Like a Publisher

Here is the most powerful take-away from this excellent article –

Like many companies, Intel learned the hard way that third-party platforms “are a place to harvest an audience, not build it,” as Luke puts it. Intel “invested a lot of money to build up our fan base to 25 or 30 million,” only to discover that its organic reach was a puny portion of that total: 2,500 or so.

“Mark Zuckerberg is your landlord,” Luke says, referring to Facebook’s control of its audience. “He will change your rental agreement when he wants, and you can’t do much about it.”

Originally, the iQ team measured content success in terms of social engagement: the number of shares, comments, “likes,” and retweets.

Today, the iQ team follows a push-pull distribution model. “Just because you build it doesn’t mean that people will come,” Deb says.

Luke advises, “Push content to where people are discovering it, where they are. But don’t stop there. Pull them in to your own sites and your own infrastructure, and then convert them into email subscribers, harvest more data, get smarter about what kind of content they want to consume.”

THIS is successful marketing! This is relationship selling.

Do you agree? Are you moving this direction now in your own marketing?

Read the full article here.