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How Data Turns Into Marketing

Look at this excellent email from Southwest Airlines. They’ve used data they have in their system already to encourage you to travel more.
We’re halfway there!

There goes my competitive nature!  I want to BE there!

3,152
​Tell me what I’ve done.
​Where we’ve been…
​Not where have YOU been. Where have WE been.  Now we’re a team.
Fees? Bag ’em.
​One more positive point to make me feel good about flying Southwest.
Where to next?
​The soft close!
​Book now
​The real close.

What data could you use to build a relationship with your clients?
Number of widgets purchased this year compared to last year.

Percentage of increase in business together this year.
Number of projects completed together.​

Number of years working together.

​Send at least a thank you card! How surprised will they be to get a nice piece of mail?? Or put together a graphic like this one that can be used with multiple clients. Do a Facebook video of you and your team shouting thank you.

People will respond to your thoughtfulness and your unusual approach.​

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How to Share a Post to Your Business Page

If a post shows up on your Facebook personal profile that you want to share on your Business Page, you can share the post.  This video walks through the steps.

If you can control where the post goes first, put it on your Business Page. Then share if you want to your personal profile. That way the share builds Engagement on your Business Page. Facebook looks at Engagement when they decide how many people to show your posts to. The more Engagement, the more people see your posts.

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Treat Your Clients With Respect

This is rude. If someone doesn’t want your emails, you don’t want to send them emails. So make it easy to unsubscribe. Let them leave with a good feeling that will encourage them to come back if their needs change down the road. Fine print like this doesn’t discourage unsubscribing. It increases spam reports. As in “I’m getting rid of you one way or another!” and it makes people mad.

If my email list has only 10 people on it, I want it to be 10 people who want my emails and care what I’m saying.

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Social Media Metrics

Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement! 

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Video!

Video content is expected to increase by 20% for the coming year. Source: Simply Measured State of the Industry report. One option for you is the simple videos Your Computer Lady is putting together for branding or messaging. Look at these options! Only $99 for a video of your own. Call YCL today.

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