Many people ask me about doing Search Engine Optimization (SEO) on their website. YCL does only basic SEO using a special plug-in called Yoast SEO. Real, in-depth SEO is done by full-time professionals who follow the trends and watch for algorithm changes daily. Minimum cost per month starts at $500. Those $99/month “specials” are a rip off! Don’t fall for them. Real SEO takes a lot of time and knowledge. This article describes some steps you can take to do some organic work yourself. It’s a worthwhile read to get a sense of what SEO actually entails and why it takes so much time. If you understand some of the basic steps, you’re better able to judge companies that are offering SEO services. YCL is always available to review proposals and give advice also. Often having someone available “who speaks the language” helps simplify the decision making. Regretfully, there are bad people out there who will try to take advantage of your lack of knowledge. Don’t be dazzled by impossible claims to fame!
Email Marketing ROI
Email marketing has an ROI of 3800%. – DMA
The average order value of an email is at least three times higher than that of social media. – McKinsey
60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA
Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – DMA
Email’s ROI was 28.5% compared to 7% for direct mail. – Chief Marketer
Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. –Experian
29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA
For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – DMA
77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA
50% of marketers anticipate their company’s spend on email to increase during 2015. – DMA
Annabel Hall- Social Media
Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.
Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.
Facebook Algorithm
With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.
Portfolio-Cornerstone Cabinets
- « Previous Page
- 1
- …
- 88
- 89
- 90
- 91
- 92
- …
- 98
- Next Page »