When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
How A Typo Can Hurt Your Business
OK, I’m on my soapbox! I think proper spelling, punctuation and grammar count. In your web site. In your emails. In your marketing literature. Yes, even text messages. I did find an Urban Dictionary that explains all of the acronyms and shortcuts used today but you won’t see me using them. Words matter!
And Marketing Profs agree with me! Read their article about typos and their effect on your business.
Marketing Profs has a great email service giving you good market research and information. Sign up if you haven’t already.
The Role of Social Media in Building Trust and Credibility for Financial Advisors
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
Should You Market During the Summer?
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
Read this marketing story from the Depression era and think
about the impact it is still having today in
2017!
Grow Your Email List In Order To Grow Your Business
It is CRUCIAL that your email list consistently grow and that it stay up to date.
Your new clients will quite possibly make a second purchase or give a referral if you reach out to them while you are fresh in their minds and build the relationship.
For an older client, an email might be just the nudge they need to turn “thinking about” into “doing!”
Your email list will get smaller as people change companies, change emails, move, etc. So you need to be adding new people to replace them.
This infographic has great suggestions! You won’t implement all of them or all of them at one time but make a plan!! Your Computer Lady will help you if you give us a call.
Click the image to view a full size checklist.
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