Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests.
“One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.
Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously. That’s why B2B influencer marketing is nothing to scoff at.”
Tobi Lutke, CEO of Shopify, makes an elegant case for AI and sets an example of how to implement within your own company.
“How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance?
It’s difficult to assess how good or bad you’re doing without comparative data, and understanding what other brands and creators are seeing. Which is where this new report from Socialinsider comes in.”
One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
Watch this powerful illustration of the power of words.
Too often we slap some words together for our web site, our brochure, our
LinkedIn status, … We forget that words have great power. Dare I even
mention the emails we write!!
It’s a beautiful day!
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!