• Home
  • Business Solutions
    • What Does Your Computer Lady Do?
    • Marketing Consulting
    • Web Site Design
    • Web Site Maintenance
    • WordPress Maintenance
    • Copywriting
    • Email Marketing
      • Turnkey Email Marketing Service
    • Video Services
    • Social Media Support
    • Search Engine Optimization
  • Portfolio
  • Blog
  • About Us
  • Contact Us
    • Book Us
    • Online Payments
    • Strategic Partners

Your Computer Lady

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
You are here: Home / Archives for Organization & Productivity

March 12, 2025 By yclmanager5

Copywriting vs Content Writing: Understanding the Critical Distinction

“The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing.

While both disciplines fall under the umbrella of content marketing, they serve distinctly different purposes in your digital strategy. Copywriting focuses on driving immediate action and conversions, while content writing builds long-term relationships and establishes authority in your industry. Ultimately you will need to choose your strategy based on your specific marketing goals and target audience.”

Click here to continue reading. 

Share the post "Copywriting vs Content Writing: Understanding the Critical Distinction"

  • Facebook
  • X

Filed Under: Organization & Productivity, WordPress

November 12, 2024 By yclmanager5

Email Interruptions

A new study from the University of Illinois at Urbana-Champaign indicates that on average each email interruption you allow costs you 17 minutes. The study was sponsored by Microsoft (one of the big culprits in the email frenzy!).

              See the alert flash on your screen or on your Blackberry.
              Stop what you are doing.
              Go read the email and respond.
              Go back to what your project  and get your focus back
                   17 minutes of your day

And you wonder why you can’t get your work done!!

Instead follow this simple procedure to improve your email handling. I go into more detail in the Outlook Email Management class but even these minor changes will improve your productivity.

  1. When you see an email alert or message pop up, look to see if it is a TRUE emergency. If it isn’t, let the message go to your Inbox.
  2. Check your Inbox every 2 hours. People would wait that long if you were in a meeting or out to lunch so the short wait won’t kill anyone, lose a client or irritate your boss. Remember that you did look at the incoming message to confirm it wasn’t an emergency.
  3. Now you can handle all of the emails as a group which makes the process more efficient.
  4. First sweep through the Inbox, delete the junk. Move the “read later” newsletters, jokes, etc. to a Reading folder to be perused at a more convenient time.
  5. Second sweep through the Inbox, take care of any email that can be handled in 2 minutes or less. Reply or forward as needed then delete or store the original email in the appropriate folder for retrieval if ever needed.

Also store all of the FYI emails. You were copied to keep you in the loop but the message requires no action from you. Put the message in a folder so you can find it if the subject comes up and you need the background material.

    6.  Third pass through the Inbox is where you have to use your
         thinking cap.

You don’t want to allow an email to become a priority for your day just because it was an email. So turn the message into a Task on your To Do List so it can be prioritized and managed along with your other tasks for the day.  Outlook has a feature to do this very easily. We can figure out how to make it work in your task management system if you use some of software or method.

If necessary, reply to the message just to acknowledge the sender. “Cindy, got your message and will take care of _____ on Wednesday.”  Cindy feels respected and knows that her issue will be addressed.

Now store the message in the appropriate folder where you can find it Wednesday when it shows up on your task list.

   7.  After the third pass, your Inbox is empty!  It’s ready to gather the
        next two hours of emails.

You are ready to go back to your Task List to work on the projects you had planned for the day. You’ve saved time by not jumping at every individual email. You’re responded as needed to keep everyone happy.

As I mentioned Outlook has features to help you be more efficient. This is where software can really make an improvement in your daily life. Take advantage of it!

Share the post "Email Interruptions"

  • Facebook
  • X

Filed Under: Microsoft Office - Outlook, Organization & Productivity

November 11, 2024 By yclmanager5

Why Website Maintenance is Essential for Your Business

Your website is often the first impression customers have of your business. But you have 10 seconds or less to grab the visitor’s attention and trust. Without regular maintenance, your site can become slow, outdated and vulnerable to security threats. By keeping your WordPress site up to date with the latest plugins, themes, and security patches, you ensure it runs smoothly and securely.

Routine maintenance not only improves site performance but also boosts your Search Engine Optimization (SEO) ranking, helping you attract more visitors. It also prevents costly issues, like crashes or broken links, that can drive potential customers away. Regular care keeps your website a powerful tool for growing your business.

Call Your Computer Lady to schedule your site maintenance!

Your Computer Lady can provide a complete audit of your site also which guides you on how to update the site, how to make it a profit center and how to tie it in with your complete marketing plan for 2025.

 

Share the post "Why Website Maintenance is Essential for Your Business"

  • Facebook
  • X

Filed Under: Organization & Productivity, Technology

October 29, 2024 By yclmanager5

Got Your Back!

Over the past 28 years, Your Computer Lady has developed a system for working with clients that we call the “Got Your Back” process. Our goal has always been long term clients who come back to YCL over and over with a variety of projects. We want to reduce your frustration and headaches by stepping in to do projects so you are able to focus on what you do best – your real business. How do we do this?

  • One point of contact – Though YCL has a network of experts for graphic design, web site programming, database creation, etc. you only deal with one person. This allows us to learn your business. We can pick up faster on a project. We learn details, special industry terms and personal preferences.
  • Wide range of services – Our network gives us the means to have an amazing range of services to offer you. If we don’t do a particular job, we know who does!
  • Online support – Within 15 seconds, we can set up an online meeting to look right at your computer. We can teach you how to use a software feature. We can fix a problem for you.
  • Back ups – Your Computer Lady keeps extensive back up files. If you can’t find that brochure file from two years ago so it can be updated, we can!
  • Large or small projects – We don’t care if it’s a big project with lots of hours or a small question that can be handled with an online training session.
 
We estimate that the “Got Your Back” process can save you on average 20% over doing a project yourself.  Not sure?  Give Pamela a call today and discuss the project you need finished.

Share the post "Got Your Back!"

  • Facebook
  • X

Filed Under: Organization & Productivity, Portfolio

September 20, 2023 By yclmanager5

Why You Need to Create More Landing Pages

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better.

Click here to continue reading. 

Share the post "Why You Need to Create More Landing Pages"

  • Facebook
  • X

Filed Under: Marketing, Organization & Productivity

December 22, 2021 By yclmanager5

Back Up Your Files NOW!

Here’s the rule of thumb for when and where to back up data.

            The more important the information

            The more often you should back up and

            The more distant those back up files should be.

I back up my QuickBooks data every 2 days and every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.

If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!

Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places.  Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.

If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.

Yes, even files stored on the cloud should have back ups!

Case in point, I store all of my passwords with LastPass.  It’s a great software that I’ve recommended to many of you. A month ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it.  Now I am exporting the passwords once a month and storing them in Dropbox.

I highly recommend that at least one of your back ups be automated.  Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software.  Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.

You can set up Dropbox to automatically sync files from your computer.  You can use iDrive or Google Drive to schedule back ups.

Don’t wait for a disaster to happen.  Plan and implement your system now for peace of mind.

Share the post "Back Up Your Files NOW!"

  • Facebook
  • X

Filed Under: Organization & Productivity, Something to Think About, Technology

March 10, 2021 By yclmanager5

16 Ways To Maintain Client Communication

This article from Forbes gives you some great suggestions for how to improve your communications with your clients. It’s a new world so we need new methods as well improving the standard methods.

 

Click here to read the full article. 

Share the post "16 Ways To Maintain Client Communication"

  • Facebook
  • X

Filed Under: Organization & Productivity

October 27, 2020 By yclmanager5

Common Ways Attackers Are Stealing Your Password

Today passwords are a part of our everyday life. It is critical to protect our information from getting into the wrong hands. Unfortunately, a weak password is a weak defense against hackers. Here are a few ways hackers are trying to get a hold of your information and how you can help stop them.

1: Credential Stuffing

This happens when an attacker already has your login info – typically from a data breach at a large company like Target, Bank of America, etc. who store credit card and login info for their clients. They will log in as you and impersonate you to make changes on your account. If you have used the same password on different accounts, they now have access to all of them. Your best defense is to make sure you have strong passwords and different passwords for every site.

Read how to use a password pattern.

2: Password Cracking Techniques

These are techniques that attackers use to “guess” passwords to accounts. They have algorithms that can crack a weak password. The best way to prevent this is to make sure you have strong passwords that aren’t repeated for logins to other sites.  Use a mixture of upper case letters, lower case letters, numbers and characters. Never use names or real words. Not even your favorite cat’s name!

3: Shoulder Surfing

Shoulder surfing is when someone around you watches to see the private information you type on your keyboard or on your screen from over your shoulder. It can happen at the grocery store or the ATM. We have to be aware of our surroundings whenever we are typing in sensitive information in a public place.

4: Social Engineering

This is when someone tries to get you to reveal sensitive information by pretending to have clearance for it. If a customer service agent is calling you and wanting to verify your credentials, make sure you verify them first! Never give passwords or private info to strangers no matter who they claim to be.

Microsoft, Google, the IRS, Dell will never call you. Never.

5: Phishing

Phishing is similar to social engineering but it’s more specific to email. Hackers will create an email looking like it’s from a legitimate source prompting you to type in information. If you are ever questioning the legitimacy of an email, call the person sending the email. If it’s a large corporation, open a new browser window and log in directly from their website. Never click the links in the email to log in.

6: Wireless Sniffing

This happens when a hacker collects data that is being sent between your computer and someone’s server. If a site isn’t using a TLS/SSL Certificate, the information being sent isn’t secure. You should see a closed padlock symbol on the left end of the site’s address telling you it is a secure site. If the padlock isn’t there, don’t give them any information! Not even your email.

7: Man-in-the-Middle Attack
This is similar to wireless sniffing but the information continues on to the server and back to your computer while the “man in the middle” is observing it. Once again, your best protection is to make sure the sites you visit have an updated TLS/SSL certificate. If you are using the Chrome browser, Google will alert you as to when a site’s certificate is bad and if it does you shouldn’t input any information.

Your Computer Lady recommends Last Pass as a storage vault for passwords and private data. Visit their website.

The information for this article was found here.

 

 

 

 

 

 

 

 

Share the post "Common Ways Attackers Are Stealing Your Password"

  • Facebook
  • X

Filed Under: Organization & Productivity, Something to Think About, Technology, WordPress

September 13, 2020 By yclmanager5

Productivity

I’ve been using ToDoIst for 2-3 years now to manage the many tasks I have for clients and big projects. They recently emailed a tool to help you decide which productivity method is the right one for you to use. It has to be something that you really will use over a long period of time.

I use a mix of electronic and printed. I put the tasks in ToDoIst so they don’t get lost then print them each day so I can get that endorphin rush when I check off a task. I print a list before a client meeting to be sure I talk about all the projects we’re working on.

Click here to take the quiz!

Share the post "Productivity"

  • Facebook
  • X

Filed Under: Apps, Organization & Productivity, Something to Think About

July 8, 2020 By yclmanager5

Clean Inbox

I cannot adequately express the pleasure, the amount of confidence, the self-esteem that comes from having an empty Inbox. Suddenly I feel more in charge of my life, more in control of my business and more open to face the day. I encourage each of you to try it. There are articles to help you on my blog.  You can come to the Friday Free-For-All for assistance or I will do a Zoom meeting and help you get it cleaned up. You can do it!!

Share the post "Clean Inbox"

  • Facebook
  • X

Filed Under: Organization & Productivity

  • 1
  • 2
  • Next Page »

Sign up...

 ...for our eNews and SMS messages.
You will receive .5 hour of free consulting on your first project!

Testimonials

  • Testimonials

Blog Topics

  • Apps
  • Artificial Intelligence
  • Blogging
  • Comic Relief
  • Email Marketing
  • Graphic Design
  • Internet
  • Marketing
  • Microsoft Office
  • Microsoft Office – Outlook
  • Microsoft Office – Publisher
  • Organization & Productivity
  • Portfolio
  • Portfolio – Computer Skills Training
  • Portfolio – Email Marketing
  • Portfolio – Marketing
  • Portfolio – Social Media
  • Portfolio – Videos
  • Portfolio – Web Sites
  • Search Engine Optimization
  • Social Media
  • Social Media – Facebook
  • Social Media – Instagram
  • Social Media – LinkedIn
  • Social Media – Pinterest
  • Social Media – YouTube
  • Something to Think About
  • Technology
  • Testimonials
  • Uncategorized
  • Videos
  • Websites
  • WordPress

Copyright 2010-2025 · Your Computer Lady Inc. All rights reserved.   Privacy Statement.   Website Disclaimer.