“Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable.

When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers.”

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“But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.

And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences.

I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.”

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“The term website traffic refers to the number of internet users visiting your website. Traffic can arrive from wide-ranging sources, such as directly typing in your website address, through other websites that link to your site, organic traffic (meaning they come to your site from the search results), paid traffic (people who click on your online ads), through your social media, and other channels. The total number of these users visiting your website combined is what we call website traffic.”

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“By automating SEO, you use tools and software to do the repetitive optimization tasks for you. These tools don’t eliminate the need for a person to be involved, but they can do the heavy lifting. These tasks often contain data-heavy and time-consuming work. “

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We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!

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The goal of any search engine is to give the searcher the “best” answer quickly and accurately.  In a perfect world, the first listing on the search results would be exactly what you are looking for.  Repeat searches build income for the search engine.

So when a search engine looks at (indexes) your website, they are looking to see how many answers you have on your site. When you optimize your site, you put in lots of answers and make them easy for the search engine to find.

Another factor is that your answer has to be relevant time wise. Again, the search engine considers a perfect answer to be new.  If you wrote a great page of content one year ago about your primary service, it loses value because there is newer information out there on another site.

There are two types of SEO you can use to promote your website:

1. Organic SEO – You put content on your web pages and blogs containing information about your business. You use keywords and some coding tools to help search engines index your site. Keywords are the words or phrases someone would use if they were searching for your company or products.

Keyword Examples

Your content should be building the amount of subject matter on your site. The custom cabinet company would write about how to select cabinets, kitchen trends, cabinet lighting, ageing in place tips for kitchens, etc.

The value of a blog on your site is that you can easily add new content that will show the search engines that you are on top of this topic. Your page content may be a little older but the blog posts are new and consistent.

2. Paid SEO – You can pay a company to do specialized SEO for your company. They will analyze the use of keywords on your site and by searchers. They will update your page(s) content to use a maximum number of keywords.  Then the company will put in a bid with a search engine, most likely Google, to show up at the top of the search results for that keyword.

 The bid amount is determined by the competition for that keyword.  A bid for “real estate Scottsdale” is going to have a big price tag!  A bid for “CPR training Mesa” will be lower because there is not that much competition for that word. If a new competitor moves into Mesa and starts bidding against you, the price will go up.

For paid SEO, there will be a set up fee to optimize your page(s) and put in your bid ($250 – 450). Then there will be a monthly budget determining how much you want to spend on your bids.  The minimum monthly budget is going to be $300. It will go up based on how competitive your keyword(s) is and what your goal is.  YCL can refer you to a company to work with.

How Can YCL Help with Organic SEO?

• YCL can analyze the keywords on your website. Maybe you used only CPR training on a page and never added First Aid training. Maybe you only used CPR training once on the page.
• YCL can add location content. We can add pages that talk about the work you do and emphasize that you work in Mesa and Gilbert and Chandler. (See an example at the bottom of this page.)
• YCL can do basic optimization on your site by adding page descriptions, more keywords, page titles, etc. We will work on your main web pages and your blogs if you like.

Call today to discuss your best options!

In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the brand’s visibility and influence. This harmonious alignment between SEO and social media paves the way for a more pronounced and compelling online brand identity.

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“Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results.

Which, in theory, should be a good thing, but you never know exactly how these things are going to play out.

First off, on low quality results, Google’s looking to expand on its low quality downranking project that it initially began testing back in 2022. That experiment was aimed at removing unhelpful results.

“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new.”

Google’s been working to refine this process, and it’s now satisfied that it will work in full deployment.”

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