When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
Word count and SEO: how long should a post or page be?
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!
What Is Organic SEO? How Do You Maximize It On Your Website?
The goal of any search engine is to give the searcher the “best” answer quickly and accurately. In a perfect world, the first listing on the search results would be exactly what you are looking for. Repeat searches build income for the search engine.
So when a search engine looks at (indexes) your website, they are looking to see how many answers you have on your site. When you optimize your site, you put in lots of answers and make them easy for the search engine to find.
Another factor is that your answer has to be relevant time wise. Again, the search engine considers a perfect answer to be new. If you wrote a great page of content one year ago about your primary service, it loses value because there is newer information out there on another site.
There are two types of SEO you can use to promote your website:
1. Organic SEO – You put content on your web pages and blogs containing information about your business. You use keywords and some coding tools to help search engines index your site. Keywords are the words or phrases someone would use if they were searching for your company or products.
Keyword Examples
| BUSINESS | KEYWORD |
| CPR classes |
CPR training, First Aid training, CPR training Phoenix, First Aid training Mesa |
| Website designer | Website design, small business website, Website design Arizona, Website development |
| Custom cabinets | Kitchen cabinets, Bathroom cabinets, Installation, Kitchen cabinets Scottsdale, Bathroom cabinets Gilbert |
Your content should be building the amount of subject matter on your site. The custom cabinet company would write about how to select cabinets, kitchen trends, cabinet lighting, ageing in place tips for kitchens, etc.
The value of a blog on your site is that you can easily add new content that will show the search engines that you are on top of this topic. Your page content may be a little older but the blog posts are new and consistent.
2. Paid SEO – You can pay a company to do specialized SEO for your company. They will analyze the use of keywords on your site and by searchers. They will update your page(s) content to use a maximum number of keywords. Then the company will put in a bid with a search engine, most likely Google, to show up at the top of the search results for that keyword.
The bid amount is determined by the competition for that keyword. A bid for “real estate Scottsdale” is going to have a big price tag! A bid for “CPR training Mesa” will be lower because there is not that much competition for that word. If a new competitor moves into Mesa and starts bidding against you, the price will go up.
For paid SEO, there will be a set up fee to optimize your page(s) and put in your bid ($250 – 450). Then there will be a monthly budget determining how much you want to spend on your bids. The minimum monthly budget is going to be $300. It will go up based on how competitive your keyword(s) is and what your goal is. YCL can refer you to a company to work with.
How Can YCL Help with Organic SEO?
- YCL can analyze the keywords on your website. Maybe you used only CPR training on a page and never added First Aid training. Maybe you only used CPR training once on the page.
- YCL can add location content. We can add pages that talk about the work you do and emphasize that you work in Mesa and Gilbert and Chandler. (See an example at the bottom of this page.)
- YCL can do basic optimization on your site by adding page descriptions, more keywords, page titles, etc. We will work on your main web pages and your blogs if you like.
Call today to discuss your best options!
Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity
In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the brand’s visibility and influence. This harmonious alignment between SEO and social media paves the way for a more pronounced and compelling online brand identity.
SEO for Email: Yes, It’s a Thing!
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails.
Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system.
As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).
Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes.
Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure.
As an email sender, though, there’s a lot you can do to help your subscribers find your emails fast—to dig back through the archives to grab a discount code, to send it to a friend, or to read it one more time. SEO: It’s for emails, too.
Google Announces New Core Algorithm Update for Search
“Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results.
Which, in theory, should be a good thing, but you never know exactly how these things are going to play out.
First off, on low quality results, Google’s looking to expand on its low quality downranking project that it initially began testing back in 2022. That experiment was aimed at removing unhelpful results.
“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new.”
Google’s been working to refine this process, and it’s now satisfied that it will work in full deployment.”
Google Reveals Next Step Toward Removal of Tracking Cookies
Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website.
Mastering Search Engine Optimization in 2023
In an ever-changing digital landscape, businesses have to continually stay updated on the latest trends in search engine optimization (SEO) to remain competitive. In 2023, one of the top priorities will be improving core web vitals and enhancing user experience on websites. Google has increasingly emphasized the importance of website performance and user satisfaction in its ranking algorithm, as evidenced by the introduction of Core Web Vitals metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).SEO vs PPC: Pros, Cons, & Everything In Between
” ‘Which is better, SEO vs PPC?’
If there’s one question I get asked more than any other, this is it.
Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer.
Like everything else, it depends.”
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Boost Your Business With Website Backlinks: A Key SEO Strategy
A key component of your digital marketing strategy is search engine optimization (SEO). You’re already using keywords in your website headlines, meta descriptions, and digital content as part of your SEO strategy. However, have you considered backlinks? Backlinks are when a website is mentioned and linked on another website.