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Launching With Facebook Ads: How to Sell More With Facebook

Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

In this podcast, you’ll find a five-step process for planning and executing a successful launch with Facebook ads, learn how to apply each step of the process to your own launch, and get tips to scale your ads campaign.

Michael Stelzner interviews marketing expert and founder of Hirsch Marketing, Emily Hirsch.

“Great resource for business owners – I love this podcast because it keeps me up to date on marketing news and tips relevant to my business. Thank you!” archer1440

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Influencer Marketing Strategy: How to Grow Your Influence

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy?

In this podcast, you’ll discover how your business can benefit from influencers, find out how to identify and partner with the right influencers, and learn what to measure to gauge the success of your campaigns.

Michael Stelzner interviews digital strategist and author, Jason Falls.

Click here to listen to the podcast.

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Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content?

In this podcast, you’ll learn how to structure Reels for marketing intent. You’ll also discover how to create Reels for multiple business types, how to time Reels for increased engagement, and more.

Michael Stelzner interviews Instagram marketing expert, Elise Darma.

“So much great information – If you own a business, you should be listening to this show. Been listening for a while, but the Elise Darma episode inspired me to write a review. Michael has a tremendous voice for podcasting, but the questions he asks are almost like the exact questions you would ask after hearing the previous information. He is a master at digging deeper so you can have the best understanding of the content that’s being presented and then apply it to your business immediately!” ecdhunt

Click here to listen to the podcast.

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Content Marketing With Instagram: How to Build Demand

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy?

In this podcast, you’ll find out how to create organic Instagram content to generate greater interest in your product or services. You’ll discover common Instagram content mistakes to avoid and get examples of three types of content that should be part of your marketing strategy.

Michael Stelzner interviews Instagram marketing expert, Vanessa Lau.

Follow this show on Apple Podcasts

 

Click here to listen to this podcast.

 

*Information found here https://www.socialmediaexaminer.com/11-social-media-marketing-podcast-episodes-to-boost-your-wisdom/?omhide=true&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl21-nlweek24-nldaily-nlwed

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The Future of Social Marketing: Trends to Track

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business?

In this podcast, you’ll discover four emerging social marketing trends and learn how to adjust your content and messaging for a changing world.

Michael Stelzner interviews futurist, social strategist, and author, Mark Schaefer.

Click here to listen to this podcast.

 

*Information found here https://www.socialmediaexaminer.com/11-social-media-marketing-podcast-episodes-to-boost-your-wisdom/?omhide=true&utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl21-nlweek24-nldaily-nlwed

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Instagram

Did you realize there are 3 types of Instagram accounts? Which one is the best for you? Good news! If you have the wrong account, you can change it!! Read on…

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Facebook Reach

How To Improve Your Facebook Organic Reach

Click here to learn more.

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Pixel Tracking

Yesterday I went to a website to see what they offered in home meal deliveries.  I didn’t set up an account. I didn’t request a quote.  Just looked around the site.

15 minutes later there was an email from the company in my Inbox. 

This was done with pixel tracking.  While I was on the site, a piece of code gathered my information and added it to the company’s database. 

Emails from Service Providers like Constant Contact and MailChimp use pixel tracking. That’s how they know who opened an email or clicked on a link in the email.

Facebook ads and Amazon.com use pixel tracking. Any search on Amazon will result in plenty of ads popping up on your browser offering the same or similar items.

So it isn’t necessarily a bad thing. It’s helpful.  But you should have control over who is gathering information.

First line of defense – Turn off image downloading. (Instructions here.)  The pixels are hidden in graphics. If you don’t download the graphics, you can’t get a pixel tracker.  You can always choose to download graphics in an email from a safe source.

You can gain additional control by installing extensions in Gmail or other email softwares to block the tracking.  I’ve installed PixelBlock in my Gmail. Another option is Ugly Mail. Each software is going to be a little different. Google “pixel trackers in Yahoo” or something similar to see how your provider handles them.

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Instagram

New Instagram Feature!! Guides! This is the ability to put like content in a folder to help your followers find content they want quickly. This is an excellent new tool for you to use. Watch the Social Media Examiner video to learn how to do it!

 

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700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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