The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!
FB Ads
Many of you are in “sensitive” industries so you’re having more trouble with Facebook on your posts being flagged and/or your ads being rejected. Here is an excellent article about how to be successful with Facebook. (And the other platforms!)
New Pinterest Tool
Pinterest introduced a new set of tools for creating content. It is especially geared toward influencers and creators who want to build a following on Pinterest.
Some interesting LinkedIn stats: The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic or link posts, not video. So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.
How to Repurpose Audio and Video Content for Social Media: 5 Ways
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
Click here to read the full article.
Making Videos
Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!
Google My Business
More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!
Camera Shy?
YouTube Rockstar
Here is a detailed list of the equipment you need to become a YouTube Rock Star!
Videos
If you are considering adding videos to your marketing tool kit, here is a good article describing the process.
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