Some interesting LinkedIn stats: The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage who are, their content tends to be text, graphic or link posts, not video. So if you start doing one LinkedIn text post every week, you’re in an elite club. And if you start posting one LinkedIn video every week, you’re in very small company indeed.
How to Repurpose Audio and Video Content for Social Media: 5 Ways
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
Click here to read the full article.
Making Videos
Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!
Google My Business
More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!
Camera Shy?
YouTube Rockstar
Here is a detailed list of the equipment you need to become a YouTube Rock Star!
Videos
If you are considering adding videos to your marketing tool kit, here is a good article describing the process.
Making a Video
There’s more to making a video than finding the record button! No, you don’t need to be a professional actress. You do have to do a professional job getting your point across. Here’s an excellent article to give you help.
Social Media and Customer Service
How To Use Social Media for customer service – Good explanation with examples of how you can offer customer service on social media platforms. Many people expect customer service at their finger tips so it can be worth your time to offer it.
Facebook to Build Your Business
The organic reach for posts on Facebook business pages is extremely low. Typically, you’re lucky if about 10% of your audience sees one of your posts. Spending time creating content for Facebook that no one sees isn’t going to benefit your business. … What you need to do is create brand awareness, educate your audience, show your community involvement, and build excitement about what you do through that content. This approach ties directly into level one of your local business ad strategy on Facebook, which is about creating a larger top-of-funnel audience that will be receptive to your offers when they’re ultimately presented.” Read this article if you’re serious about using Facebook to build your business.
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