Many of you have businesses that would benefit from Facebook Groups. But they are work! How do you grow the group? How do you get people involved? This podcast will give you some real guidance in practical steps.

Facebook has introduced a new feature related to making posts. You can set a targeted audience for a post. Currently, your post goes to a small percentage of your Likes and some other people based on FB’s algorithm. That makes hard to be sure the right people are seeing your posts. Now you can finetune the audience to help you get to the people you need. It doesn’t matter if you reach 1000 if they aren’t interested in your information.

Some examples:
Distributor of pet products: Send your posts to dog owners, cat owners.
Realtor: Send your post to people interested in Adult Living communities.
Web developer: Send your posts to small business owners.

If a post shows up on your Facebook personal profile that you want to share on your Business Page, you can share the post.  This video walks through the steps.

If you can control where the post goes first, put it on your Business Page. Then share if you want to your personal profile. That way the share builds Engagement on your Business Page. Facebook looks at Engagement when they decide how many people to show your posts to. The more Engagement, the more people see your posts.

With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.