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You are here: Home / Archives for Something to Think About

November 26, 2025 By yclmanager5

9 Business Ethics: Why Transparency Matters More Than Ever

“The advanced and highly interconnected world, businesses are under increasing scrutiny. Customers, investors, and stakeholders are no longer satisfied with just the products or services a company provides where they are paying attention to how companies conduct themselves.

Transparency in business ethics is no longer a luxury; it has become a necessity. From trust-building to regulatory compliance, transparency helps businesses navigate the modern landscape, fostering long-term success and sustainability.

In this blog, we will explore why transparency matters more than ever in business ethics, examining its various aspects and the significant impact it can have on a company’s reputation, customer loyalty, and overall growth.”

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November 19, 2025 By yclmanager5

4 Tips for Matching Your Social Media to Speaker Voice

“A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today’s digital world, that powerful conversation doesn’t have to end when the applause fades. Your social media channels are your “virtual stage,” a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.”

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November 7, 2025 By yclmanager5

Surviving the Scam Surge

Yes, you are getting hit with more spam emails and calls — and now spam texts — than at any point in the history of these devices. These messages are frequently dangerous! They often try to steal your data, identity and/or money — and the crooks are getting better and better.
 
Here with some tips from security experts on how to protect yourself:
 
Simply do not answer calls or respond to texts from numbers you don’t recognize. If it’s a legitimate call/text, they’ll leave a message and you can call right back. Even if the area code indicates the number is local, don’t answer.
 
Likewise, don’t respond to emails from people you don’t recognize. That’s the easiest way for the spammer to verify your email so they can share it with their buddies and hit you with more junk mail. Just delete the message.
 
Only report as spam if you recognize the sender. For example, if I suddenly get an email from ABC manufacturing and I am sure I didn’t sign up to get their emails, I would report it as spam. I would know they grabbed my email from a membership list somewhere.
 
Don’t have your actual email show on your website. Instead of Pamela@YourComputerLady.com put “Email Pamela” and make the words a link to the email address. The link opens an email on the visitor’s computer so they can easily email you. But it’s harder for a spammer to grab the link. They’re too lazy to make the extra step.
 
Verify everything. If you get what looks like a request for information or a bill from a government office or retailer, call that agency or company to verify that it’s real. Scammers try to hit your hot buttons to suck you in. Offers to pay off your student loans or telling you there’s an issue with your online shopping order.
 
Pay attention even to emails from people you know. I recently received an email from a client. But the subject line was odd and the attachment was a file type she typically wouldn’t send me. Sure enough, when I texted to confirm it was legit, she told me her email had been hacked.
 
I absolutely, with no reservation, promise you Dell, Microsoft, Apple – hardware and software retailers of that level – will never call you to tell you there is a problem with their computer or with their software. Hang up!
 
Never click a link in a text from a number you don’t know.
 
Don’t even respond if you get a robocall that tells you to press a certain key on your phone to stop getting calls. Getting you to click on something is one of the quickest ways for scammers to get your personal information or at least verify that what they have is correct.
 
You can quickly forward spam text messages to 7726 to report them.
 
Put your landlines and cell phones on the FTC’s Do Not Call list to avoid telemarketers. Or better yet, do not answer calls from numbers you don’t recognize.
 
Want more info? Here are some guides on avoiding spam calls and texts and emails.
          FCC article
          FTC article
          Wikihow
 
Source Data: Robokiller. Chart: Baidi Wang/Axios.

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October 15, 2025 By yclmanager5

Business Software Applications That Transform Modern Companies

“Companies cannot rely only on manual processes to stay competitive in today’s digital world. Business software applications have become essential tools that help organizations work faster, smarter, and more efficiently. From managing customers to analyzing data, these applications are transforming modern companies’ operations.

The right software can be the difference between struggling and succeeding for startups and large enterprises.”

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August 11, 2025 By yclmanager5

Back Up Your Files NOW!

Here’s the rule of thumb for when and where to back up data.

            The more important the information

            The more often you should back up and

            The more distant those back up files should be.

I back up my QuickBooks data every 2 days and every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.

If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!

Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places.  Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.

If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.

Yes, even files stored on the cloud should have back ups!

Case in point, I store all of my passwords with LastPass.  It’s a great software that I’ve recommended to many of you. A month ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it.  Now I am exporting the passwords once a month and storing them in Dropbox.

I highly recommend that at least one of your back ups be automated.  Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software.  Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.

You can set up Dropbox to automatically sync files from your computer.  You can use iDrive or Google Drive to schedule back ups.

Don’t wait for a disaster to happen.  Plan and implement your system now for peace of mind.

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Filed Under: Organization & Productivity, Something to Think About, Technology

July 28, 2025 By yclmanager5

Productivity

I’ve been using ToDoIst for 5+ years now to manage the many tasks I have for clients and big projects. They recently emailed a tool to help you decide which productivity method is the right one for you to use. It has to be something that you really will use over a long period of time.

I use a mix of electronic and printed. I put the tasks in ToDoIst so they don’t get lost then print them each day so I can get that endorphin rush when I check off a task. I print a list before a client meeting to be sure I talk about all the projects we’re working on.

Click here to take the quiz!

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Filed Under: Apps, Organization & Productivity, Something to Think About

July 24, 2025 By yclmanager5

Request for Reviews

Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.
 
Best Option
 
Ask your clients for reviews right after you finish a project. They are happy and the work is fresh on their minds. Give them the links they need to get to the site or sites you want to build up. Follow up once or twice. People are busy and they may get distracted on the way to
doing the review.
 
Continuing Efforts
  1. Put a request for reviews and the appropriate links in your
    email signature.
  2. Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
  3. Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.

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July 12, 2025 By yclmanager5

Only One Gmail Inbox

Having an Inbox, Social and a Promotions tab is too much!! Sorting is supposed to help but it just mucks things up for me.

So turn the extras off.

In Gmail,

  • Go to Settings
  • Settings
  • The Inbox tab
  • In the Categories section,
  • Un-check Social, Promotions, Updates, Forums
  • At the bottom of the page, click the Save Changes button

Go back to your Inbox. There’s only 1!!!!

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Filed Under: Email Marketing, Organization & Productivity, Something to Think About

July 10, 2025 By yclmanager5

Are You The Expert?

How does your prospect or client KNOW that you are the expert they’re looking for? 

#1 Reviews on your website plus social media platforms. 

#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.

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Filed Under: Marketing, Something to Think About

June 22, 2025 By yclmanager5

Reviews

Don’t ask for client reviews once. Ask many times in many different ways! You can’t tell when a client will have the time and the focus to do a review. So ask often and make it easy! Here is a good example. Event Espresso is a plug-in for WordPress to organize events and ticket sales. They did a 7 day series of email lessons. At the bottom of #7, they inserted a link to their Twitter profile. They asked for a tweet. This is an easy type of review request. I didn’t have to think of what to write, look up their Twitter ID. Nothing like that! Click on the link and share the word.

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