Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.Best Option
Ask your clients for reviews right after you finish a project. They are happy and the work is fresh on their minds. Give them the links they need to get to the site or sites you want to build up. Follow up once or twice. People are busy and they may get distracted on the way to
doing the review.
doing the review.
Continuing Efforts
- Put a request for reviews and the appropriate links in your
email signature. - Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
- Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.
How does your prospect or client KNOW that you are the expert they’re looking for? 
Don’t ask for client reviews once. Ask many times in many different ways! You can’t tell when a client will have the time and the focus to do a review. So ask often and make it easy! Here is a good example. Event Espresso is a plug-in for WordPress to organize events and ticket sales. They did a 7 day series of email lessons. At the bottom of #7, they inserted a link to their Twitter profile. They asked for a tweet. This is an easy type of review request. I didn’t have to think of what to write, look up their Twitter ID. Nothing like that! Click on the link and share the word.
“Email and texting each have their ideal uses in a business context, depending on the nature of the communication, the audience, and the level of formality required.”