What would your email marketing team do with $650,000?
Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.
That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.
It was that they did not allow members to opt-out of their emails.
Don’t make the same mistake.