With a growing team of health insurance agents, Karla Flores Smith, Regional Sales Leader for IHC Specialty Benefits wants to support the agents with email marketing.
Educational Series for New Clients
First there is a series of emails to introduce and remind new clients about all of the services available from IHC. Karla wrote four emails covering the most important items. This is an excellent way to strengthen the relationship between the client and agent.
Next clients, prospects, professional colleagues receive a monthly email full of educational articles. The email topics range from arthritis awareness to sun safety. Each month includes a FAQ about health care insurance. As a bonus, Karla shares one of her own Eat Healthy recipes. Karla prepares the content. The emails are sent to the clients of any agent who wishes to participate!