“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).
It’s a new era with personalized emails, and we’re here for it! Today, we’re sharing one of our favorite ways to add a human-touch to our email marketing campaigns—and that’s with Litmus Personalize Live Polls.”