If you are not measuring your social media results, there is a REALLY good chance that you are wasting your social media time. Sorry, but this is reality.
It is so easy to get caught up in the social media hype and put effort into actions that have no results for you. Sure, XYZ Company ran an Instagram story and sold a million widgets. You hear such stories in the news. But the news clip doesn’t tell you how long they spent building their Instagram followers. It doesn’t tell you what they did to prepare for that one super successful story.
Your Instagram story results will be completely different.
Instead of chasing each shiny object, make a consistent, reasonable plan. Measure the results. When you see success in a platform or in a type of action, DO MORE!!
One of my favorite tools is the Marketing Calendar. It guides your actions and measures your success in one easy format. I’d be happy to work with you to set up your own Marketing Calendar and show you how to use it successfully. Let’s talk!
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