Here is the overall distribution for all survey participants.
In the Social Media Examiner “2025 Social Media Marketing Industry Report” I was pleased to see that LinkedIn moved ahead of Instagram as the most popular platform marketing. I have been a fan of LinkedIn for years so I’m pleased to see more marketers recognizing its potential.
Facebook continued its decline. They dropped from 44% to 37%. LinkedIn increased to 29% and the #2 spot. The survey showed that 15% of marketers plan to decrease their organic marketing on Facebook in 2025.
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- This chart shows the distribution of B2B marketers using social media.
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- The survey reported more leads come from LinkedIn.
- 60% of marketers reported they will increase their organic activities on YouTube.
- 61% of marketers reported they will increase their organic activities on LinkedIn.
76% of B2B marketers. - 14% will decrease their organic activities on X/Twitter. Only 17% plan to increase.
- 30% will increase their organic activities on TikTok. On the other hand, 51% have no plans to use TikTok.
Moral of the Story
Social media platforms change almost daily. You need to read articles, listen to podcasts, watch videos from the experts to stay on top of what is happening. You also need to measure your social media efforts on a regular basis to see what is working, what is not working.
To have any success, you must be consistent with your posts and your engagement. (Engagement is responding to comments on your posts, commenting on others’ posts and reaching out to new followers.)
Your Computer Lady can help you develop a marketing plan. We can help you make posts. We can help you measure your results. We’re a tool to implement your plan! Call to discuss your specific needs today.
Recommended Resources
Gary Vaynerchuk(WARNING! Extreme language.)