“74% of marketers say targeted personalization increases customer engagement. – eConsultancy
Only 39% of online retailers send personalized product recommendations via email. – Certona
Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor”
Statistics found from https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/