“It takes an email marketing team an average of 2 weeks to produce a single email.
That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world.
And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question, only 23% of respondents said they have up to five emails in production, at any given time.
Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.)
We know that email workflows can get complex pretty quickly. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly.
So we asked over ~1000 email marketers exactly how emails get made—and what tools their teams use—for our State of Email Innovations report. Here’s what we found:”