Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.