I’m giving this presentation tomorrow at The Reference Library at 9 am. Generally the meetings are for TRL members only but they said I could invite my clients! Call me if you would like to attend. I’ll make your reservations. No charge!
#13 Leave your phone number off the marketing piece.
You would be shocked at how often this happens! A company creates a new brochure with beautiful pictures and a catchy slogan but forgets to include the phone number so the eager-to-buy prospect can call to place their order.
The discussion will focus on the do’s and don’ts of marketing literature including how to “localize” your corporate material.
- What picture do people see of you in social media?
- Common web site errors
- Value of Linecards
- E-newsletters people want to read
- Use of corporate graphics