Email Permission
The CAN-SPAM law for sending emails allows for implied or explicit permission.
Implied covers anyone whoasks for a quote or sample, does business with you, etc. It can also coverprofessional colleagues after a one-on-one meeting. People who give you a card at your trade showbooth are included.
Implied does not cover: membership lists, lists from a strategic partner, emails for all attendees at atrade show or emails copied on an email you receive.
SMS (Text) Permission
SMS law for sending textmessages requires explicit permission. You also have to document thatpermission.
Yes, I know there are companies who break this law every day. They show up in my Inbox too. However, you want to aim for the highest level of professionalism and follow the laws carefully.
The Opt In Form Above
This form accomplishestwo goals:
- It asks for permission to add the visitor to your email list immediately.
- It asks for permission to add the visitor to your SMS list immediately.
It doesn’t say you are doing text messaging right now. So this is a way to start gathering SMS permissions so that when you have a sufficient list and a need for SMS messaging, you are prepared. You’re gathering now in preparation for the day you want to send a message. People are much more hesitant to give SMS permission so building your list is a slower process than building an email list.
Offering a Gift for Opting In
You can offer a gift or discount or special of some sort to encourage people to opt in. You can have 1 offer for email permission and 1 offer for SMS permission. I saw this alot when I did my holiday shopping in December. I might get free shipping for an email address and a 20% discount for my cell phone number.
If you are adding prospects and new clients to your email list, you have potential to grow with them.
Purpose of Email Marketing
Every email needs to educate your client base. They will forget that you offer ABC because they think of you as XYZ. Tell them. Tell them again. And tell them again! YCL has been in business for 29 years. We’ve been sending emails for probably 25 of those years. Occasionally I still will hear “Oh, I didn’t know you did that!”
It’s a busy world. A new client, in particular, can simply forget about you. They go for the new shiny thing unless you work hard to build trust and reputation.
Review every process in your company. Look for opportunities to ask for permission to add people to your email list. Does the person answering the phone keep an ongoing list of caller emails? Does your order desk ask everyone for their email? After a shipment or a project, do you confirm that you have emails for the proper people at the company?
Keep that email list growing and expanding! The effort will pay for itself many times over.
Example from Staying Alive
I used a QR code for the YCL opt in.
Offering a gift increases the number of opt ins you will receive. Otherwise, the forms have light response (Think of when and where you opt in!). Even with light response, the forms are worthwhile. You’re taking every opportunity you can to gather emails and cell numbers.
“Email and texting each have their ideal uses in a business context, depending on the nature of the communication, the audience, and the level of formality required.”
“One of my favorite examples of influence is in the 2004 film 
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“The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not just a skill but a necessity, particularly for young people navigating a digital landscape filled with misinformation, misleading narratives, and harmful content.”
I’m sure you’re all aware of my many frustrations with Facebook, as well as the reasons we can’t just walk away from it, no matter how much we’d like to. Since the Meta platforms have become a necessary part of business in our world, I wanted to share some info on how to make your experience more enjoyable. Mari Smith, my favorite Facebook guru, recently wrote this great guide on the topic. She discusses how whether you use Facebook for personal connections, business growth or a mix of both. There are still compelling reasons to stay. Instead of abandoning the platform. Let’s focus on taking back control of your experience. 
“The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing.
This article from Forbes gives you some great suggestions for how to improve your communications with your clients. It’s a new world so we need new methods as well improving the standard methods.
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“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).