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How To Evangelize and Create Advocates

“The difference between evangelism and sales is an evangelist typically has the other person’s best interest at heart. It’s not about fulfilling a sales quota and earning commission.”

I want to be an evangelist, not a salesperson. I’m not knocking salespeople. Raised by one. Married to one. Surrounded by them. Always looking for one at Lowe’s. BUT… being an evangelist is better because it is more satisfying in the long run. As a salesperson, I might make 1 sale. As an evangelist, I make a client for life.

Both Michael Stelzner and Guy Kawasaki understand this. In this podcast, they share their knowledge. I encourage you to listen in! It’s an older podcast but timeless information.

Click to listen!

 

 

 

 

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The Importance of Follow Up

I have seen similar numbers before but these just really hit me hard while  I was reading “Conquer the Chaos: How To Grow A Successful Small Business Without Going Crazy” by Clate Mask and Scott Martineau.  So I wanted to share them with you.

Percentage of People Who Buy Number of Contacts When Companies Stop Contacting Prospects
2% 1 contact 48%
3% 2 contacts 24%
4% 3 contacts 12%
10% 4 contacts 6%
81% 5 contacts 10%

So almost half of us as salespeople stop after only 1 contact with a prospect. But we know only 2% actually buy at that first contact!!

Only 10% of marketers have a system in place to make 5 contacts with that prospect. But we know 81% of the buyers are making their buy decision on or after that 5th contact!

Contact means in person, by phone, voice mail, email, social media post, direct mail piece, etc.  Anything that puts me and my services in front of the buyer.

You and I have to develop a marketing plan and system to ensure that we reach those prospects multiple times!

There is an additional benefit to this type of marketing system.  When people do make a purchase or do business with us, the follow up helps build a relationship so they will do business with us again.  The second or third sell to a client is always more profitable than the first sale.

How do you develop your system? You can plan the steps then set up them in a Customer Relationship Management software (CRM) such as Outlook, Google Contacts or Zoho. You can use a sales automation software like InfusionSoft or SalesForce. You can set up task templates in software like ToDoIst.

I don’t know about you but I’m going after that 81%!!

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Instagram Launches New Artist Inspiration Initiative, Additional In-App Features

“Instagram’s rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians.”

Click here to continue reading. 

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All That Tech Stuff!

Here is a cool site with lots of answers and lots of suggestions for you on all things tech – phones, online banking, Alexa, speakers, etc. The content ranges from simple “What is a platform?” to more complex “How to buy the right laptop.”

And it’s FREE!

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 What is Duplicate Content? Does It Harm Your Site?

A great way to beef up your website content and educate your visitors is to share websites and articles from other sources. Industry sites. Industry magazines. Expert articles.

Your best method is to write a short intro using your keywords and showing your expertise on the topic THEN link to the article.

There is a proper way to it and this article walks you through the pros and cons.

Read the article here. 

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How Data Turns Into Marketing

Look at this excellent email from Southwest Airlines. They’ve used data they have in their system already to encourage you to travel more.
We’re halfway there!

There goes my competitive nature!  I want to BE there!

3,152
​Tell me what I’ve done.
​Where we’ve been…
​Not where have YOU been. Where have WE been.  Now we’re a team.
Fees? Bag ’em.
​One more positive point to make me feel good about flying Southwest.
Where to next?
​The soft close!
​Book now
​The real close.
 
 
 
 
 
 

What data could you use to build a relationship with your clients?
Number of widgets purchased this year compared to last year.

Percentage of increase in business together this year.
Number of projects completed together.​

Number of years working together.

 

​Send at least a thank you card! How surprised will they be to get a nice piece of mail?? Or put together a graphic like this one that can be used with multiple clients. Do a Facebook video of you and your team shouting thank you.

People will respond to your thoughtfulness and your unusual approach.​

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LinkedIn Moves to #2 For B2B Marketing

Here is the overall distribution for all survey participants.

In the Social Media Examiner “2025 Social Media Marketing Industry Report” I was pleased to see that LinkedIn moved ahead of Instagram as the most popular platform marketing. I have been a fan of LinkedIn for years so I’m pleased to see more marketers recognizing its potential.

Facebook continued its decline. They dropped from 44% to 37%. LinkedIn increased to 29% and the #2 spot.  The survey showed that 15% of marketers plan to decrease their organic marketing on Facebook in 2025.

 

  • 60% of marketers reported they will increase their organic activities on YouTube.
  • 61% of marketers reported they will increase their organic activities on LinkedIn.  
    76% of B2B marketers.
  • 14% will decrease their organic activities on X/Twitter. Only 17% plan to increase.
  • 30% will increase their organic activities on TikTok. On the other hand, 51% have no plans to use TikTok.

Moral of the Story

Social media platforms change almost daily. You need to read articles, listen to podcasts, watch videos from the experts to stay on top of what is happening.  You also need to measure your social media efforts on a regular basis to see what is working, what is not working.

To have any success, you must be consistent with your posts and your engagement. (Engagement is responding to comments on your posts, commenting on others’ posts and reaching out to new followers.)

Your Computer Lady can help you develop a marketing plan. We can help you make posts. We can help you measure your results.  We’re a tool to implement your plan! Call to discuss your specific needs today.

Recommended Resources

Social Media Examiner

Mari Smith

Gary Vaynerchuk(WARNING! Extreme language.)

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Social Media Metrics

Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement! 

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Contest Marketing

Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests. 

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Your Guide to Bulletproof Email Buttons that Work

“Have you heard of the email design-shop analogy? If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! “

Click here to continue reading. 

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