“How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance?
It’s difficult to assess how good or bad you’re doing without comparative data, and understanding what other brands and creators are seeing. Which is where this new report from Socialinsider comes in.”
“At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by artificial intelligence (AI).
It’s a new era with personalized emails, and we’re here for it! Today, we’re sharing one of our favorite ways to add a human-touch to our email marketing campaigns—and that’s with Litmus Personalize Live Polls.”
Here are the latest stats on Instagram.
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While videos make up only 34% of Instagram content, they reach 49% more audience than carousels or photos. They are shared more often so more people and new people see your content. Your Computer Lady can convert your photos into a video with music, movement and an eye-catching design.
Carousels are an excellent way to give your clients how-to guides. Each image is a step in the process so they can follow along with the instructions. Then the carousels are re-useable in Instagram, Facebook, LinkedIn, your eNews, your blog! Big bang for your buck!
Use carousels to tell a story. Show the progress on a project. Start with Before photos and move through the work to the completion. Do a Case Study. Demonstrate your product.
Hashtags aren’t as powerful as they were. Don’t abandon them just yet. Cut down on the number of tags you use, however. In a recent study, posts with no hashtags saw a 23% better reach than posts loaded with hashtags.
Posts with mentions (@name) double your reach and get 30% more engagement. Mention strategic partners, organizations or influencers.
Longer captions (over 300 characters) get more comments. You have to start with a strong hook to grab the reader’s attention then lead them through the story to make your point. There is more for readers to get involved with in a longer post. Don’t forget the Call to Action in the caption too!
Videos between 60 and 90 seconds perform the best. They get shared more often and create the most engagement. That time frame lets you tell a good story and make your Call to Action. You can add more punch with a strong caption when you post the video.
The number of posts per week have less impact that the quality of your posts. Mix posts types. Focus on what your audience wants to hear, not what you want to say.
Engagement Rates (audience interactions as % of reach) are the most important stat for Instagram. For B2B marketers, it’s a tough game. Compare your numbers to:
Social Media is to introduce your company to new prospects with credibility and to build relationships, not make big sales. Balance your effort and costs with your returns.
Source: Social Pilot
“Imagine a world cloaked in darkness, lit only by flickering gas lamps and the soft glow of candlelight.
The year is 1882. In New York City, a pioneering inventor named Thomas Edison is on the verge of transforming society forever. His Pearl Street Station, the first central power plant in the United States, is about to illuminate a section of Manhattan, ushering in an era of unprecedented technological advancement.
Edison’s Pearl Street Station was a marvel of engineering. Housed in a red-brick building on Pearl Street, it generated direct current (DC) electricity using massive dynamos powered by coal-fired boilers. A network of underground cables carried this electricity to homes and businesses within a one-mile radius, powering incandescent light bulbs that shone brighter and safer than any gas lamp.
The impact was immediate and profound. Businesses could operate longer hours, increasing productivity and profits. Homes became safer and more comfortable, with electric lighting replacing the fire hazards of candles and gas lamps. The success of Pearl Street Station sparked a wave of electrification across the globe, transforming cities and industries forever.
Just as electricity revolutionized the world, artificial intelligence (AI) is poised to reshape our lives in ways we can only begin to imagine. In 2025, AI will no longer be a luxury for businesses; it will be a necessity. From generating creative content to automating complex tasks, AI is transforming how we work and do business.”
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“As businesses continue to leverage social media to connect with their audiences, staying ahead of the curve is essential. In 2025, the social media landscape will evolve with new technologies, shifting consumer behaviors, and emerging platforms. Here are eight trends to watch that will shape how businesses engage online this year.”
Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
“It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 months.
Which, this year, is going to include a lot of inaccurate predictions about AI.”