Watch this powerful illustration of the power of words.
Too often we slap some words together for our web site, our brochure, our
LinkedIn status, … We forget that words have great power. Dare I even
mention the emails we write!!
It’s a beautiful day!
If you’re asking your visitors, especially individual consumers, for their personal information, you will have more success getting that information when your web site has a clear privacy policy. Generate Privacy Policy.com is a free online service to help you write a policy and customize it to your business.
Writing good posts for your blog is a critical job. It is the least expensive, most effective way to make search engines rank your site in search results. This is called organic Search Engine Optimization (SEO). I like to re-use the content on social media posts and possibly in an eNewsletter to your clients who may not be bloggers. Three uses for one piece of content / effort!
Read this practical article from Lisa Marie Dias, a social media expert.
Call me at 480-433-9995 if you have any questions about the article or would like some help with blogging!
A new study from the University of Illinois at Urbana-Champaign indicates that on average each email interruption you allow costs you 17 minutes. The study was sponsored by Microsoft (one of the big culprits in the email frenzy!).
See the alert flash on your screen or on your Blackberry.
Stop what you are doing.
Go read the email and respond.
Go back to what your project and get your focus back
17 minutes of your day
And you wonder why you can’t get your work done!!
Instead follow this simple procedure to improve your email handling. I go into more detail in the Outlook Email Management class but even these minor changes will improve your productivity.
Also store all of the FYI emails. You were copied to keep you in the loop but the message requires no action from you. Put the message in a folder so you can find it if the subject comes up and you need the background material.
6. Third pass through the Inbox is where you have to use your
thinking cap.
You don’t want to allow an email to become a priority for your day just because it was an email. So turn the message into a Task on your To Do List so it can be prioritized and managed along with your other tasks for the day. Outlook has a feature to do this very easily. We can figure out how to make it work in your task management system if you use some of software or method.
If necessary, reply to the message just to acknowledge the sender. “Cindy, got your message and will take care of _____ on Wednesday.” Cindy feels respected and knows that her issue will be addressed.
Now store the message in the appropriate folder where you can find it Wednesday when it shows up on your task list.
7. After the third pass, your Inbox is empty! It’s ready to gather the
next two hours of emails.
You are ready to go back to your Task List to work on the projects you had planned for the day. You’ve saved time by not jumping at every individual email. You’re responded as needed to keep everyone happy.
As I mentioned Outlook has features to help you be more efficient. This is where software can really make an improvement in your daily life. Take advantage of it!
Your website is often the first impression customers have of your business. But you have 10 seconds or less to grab the visitor’s attention and trust. Without regular maintenance, your site can become slow, outdated and vulnerable to security threats. By keeping your WordPress site up to date with the latest plugins, themes, and security patches, you ensure it runs smoothly and securely.
Routine maintenance not only improves site performance but also boosts your Search Engine Optimization (SEO) ranking, helping you attract more visitors. It also prevents costly issues, like crashes or broken links, that can drive potential customers away. Regular care keeps your website a powerful tool for growing your business.
Call Your Computer Lady to schedule your site maintenance!
Your Computer Lady can provide a complete audit of your site also which guides you on how to update the site, how to make it a profit center and how to tie it in with your complete marketing plan for 2025.
Well written article about writing blog posts. His basic premise is that you write timeless articles using keywords that people can find when doing searches. For example, instead of an interior designer only writing about new products (short time frame since they’re only “new” for a short time), the designer would also write articles about how to choose the right colors for a living room remodel (a post that is relevant today, in six months or in six years).
An additional advantage to writing the timeless articles is that they can be submitted to blog sites such as Digg, ezine, etc. to promote the writer as well as the blog. The article could also be used in a monthly newsletter!
“Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms.
Image upscalers fix various imperfections, ensuring everything you post online is of the highest quality. As such, they are invaluable for content creators who want to increase their followership but also for businesses seeking to increase engagement from their visuals.”
Just had to share this story I read. Pablo Picasso credited his mother with much of his success. She believed in him from the beginning. She told him, “If you become a soldier, you’ll become a general. If you become a monk, you’ll end up as the Pope.” In Picasso’s own humble way, he ended the story, “Instead I became an artist and wound up as Picasso!”
One of my clients had a great story this week about email marketing.
She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list.
20 years went by!! TWENTY!
The woman signed up for an event my client was hosting last week. She said, “I’ve always read your newsletters but never had a need for your services until now. But I certainly knew who I was going to call for help! The expert!”
Keeping the woman on the email list for 20 years had a zero cost. My client has over 30
00 emails on her list. So there was no cost. No special effort. But the woman came to the event with a friend and both are planning purchases!
Review your office procedures to be sure you are gathering every email possible. Add them to your lists. Make your content valuable so people will stay on the list. Watch your traffic reports to be sure the content is working with your audience. Build long term relationships!