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How Data Turns Into Marketing

Look at this excellent email from Southwest Airlines. They’ve used data they have in their system already to encourage you to travel more.
We’re halfway there!

There goes my competitive nature!  I want to BE there!

3,152
​Tell me what I’ve done.
​Where we’ve been…
​Not where have YOU been. Where have WE been.  Now we’re a team.
Fees? Bag ’em.
​One more positive point to make me feel good about flying Southwest.
Where to next?
​The soft close!
​Book now
​The real close.

What data could you use to build a relationship with your clients?
Number of widgets purchased this year compared to last year.

Percentage of increase in business together this year.
Number of projects completed together.​

Number of years working together.

​Send at least a thank you card! How surprised will they be to get a nice piece of mail?? Or put together a graphic like this one that can be used with multiple clients. Do a Facebook video of you and your team shouting thank you.

People will respond to your thoughtfulness and your unusual approach.​

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How to Share a Post to Your Business Page

If a post shows up on your Facebook personal profile that you want to share on your Business Page, you can share the post.  This video walks through the steps.

If you can control where the post goes first, put it on your Business Page. Then share if you want to your personal profile. That way the share builds Engagement on your Business Page. Facebook looks at Engagement when they decide how many people to show your posts to. The more Engagement, the more people see your posts.

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Treat Your Clients With Respect

This is rude. If someone doesn’t want your emails, you don’t want to send them emails. So make it easy to unsubscribe. Let them leave with a good feeling that will encourage them to come back if their needs change down the road. Fine print like this doesn’t discourage unsubscribing. It increases spam reports. As in “I’m getting rid of you one way or another!” and it makes people mad.

If my email list has only 10 people on it, I want it to be 10 people who want my emails and care what I’m saying.

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Social Media Metrics

Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement! 

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Video!

Video content is expected to increase by 20% for the coming year. Source: Simply Measured State of the Industry report. One option for you is the simple videos Your Computer Lady is putting together for branding or messaging. Look at these options! Only $99 for a video of your own. Call YCL today.

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Changes To Google Maps

Many of you use Google Maps on your website. You may receive a scary sounding email about the new Google Maps Platform and fees.

Do not panic! Google is charging for all maps services now. However, each account gets a $200 credit each month to cover the first 25,000 clicks on the map.  So far none of my clients are hitting the 25,000 click level so the $200 credit will cover your fee.

If you want the details, here is the Google announcement.

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WordPress is Here to Stay!

“98 Versions of WordPress to Date

There might only be 229 employees, but those 229 sure are kept on their toes. Major updates are rolled out once every few weeks.

In addition to that, the WordPress.com source code is updated 60-80 times per day, pushed out many times throughout the day. These changes are synced with the WordPress.org platform daily.

 46 Million Downloads of WordPress.org

The free WordPress.org platform that supports self-hosted websites has been downloaded 46 million times up till July of 2013, which approximates to 100 downloads every day since 2003. You might not have downloaded WordPress and uploaded it to your FTP manager yourself, but when you installed it using Fantastico or the much loved 1-Click, it was counted as a download.

Since it’s only in the recent years that blogging has suddenly become quite a bit more popular, the downloads per day in 2014 are significantly higher (think tens of thousands) than they were in 2003.

WordPress Is Most Popular With Business Websites

 

Of the top 1,000,000 sites in the world, the number of business sites (most popular with WordPress) powered by WordPress is five times the number of WordPress-managed news sites (least popular with WordPress).

This statistic is not all that surprising, as online marketing circles will often discuss WordPress more than any other CMS out there. WordPress also ranks high as one of the most blogged topics in the online marketing niche and nearly all its keywords have very high PPC competition.

Akismet Is the Most Popular Plugin

Of all the 19,000 free plugins available for download, Akismet has received the most downloads. The main reason for this is that Akismet comes auto-installed with the newer versions of WordPress.

Akismet has been downloaded a total of 18 million times, a truly mind-blowing figure. The spam protection plugin alone has been responsible for close to .06% of all plugin downloads at WordPress.org. The All in One SEO Pack from Michael Tolbert comes in at a very close second, with a total of 17 million downloads. In third place,with 14 million downloads, is Contact Form 7 , another familiar name to most bloggers.

Wrapping Up

The statistics that make WordPress the world’s most popular CMS are truly mind-numbing.

In its eleven short years of its existence, WordPress had dominated the CMS market. From what we can tell, it isn’t going anywhere, either.”

 

Found on https://managewp.com/blog/14-surprising-statistics-about-wordpress-usage

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What Do You Base Your Decision To Open An Email On?

” 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor

Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. – Campaign Monitor

Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – Pew Research

Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – Pew Research”

Statistics from: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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PeacefulHealing.com

Peaceful Easy Healing Site Update
Joan Marlow had a good website but it needed updating to show new services and new directions. YCL updated the structure of the site. Then I trained Joan on editing with WordPress so she can keep the site up to date as she moves forward.

Peaceful Easy Healing

 

 

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Clutter Sweepers

ClutterSweepers.com

First Website
Owner, Pam Mullavey, is an organizing dynamo. That’s why her estate sales are so successful. Another part of the success is promoting the sales from her website and supporting estate sale sites. YCL built a simple site that Pam can update herself. She uploads photos each week for the upcoming sale. She then emails her special list of interested shoppers to give them the highlights of the sale.

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